Elevate Clicks is now Blue Tusk Digital

Since our beginning in 2003, our brand has evolved alongside our services to adapt to our clients’ changing needs. To ensure our clients receive the same experience, we introduced core elements that create a consistent brand and new services: Google Grant, PPC, paid social (Facebook, LinkedIn, Twitter, etc.), and CRO management.

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Jastine Lumbres
by Jastine Lumbres

How To Keep Your Nonprofit Board Effective

Your nonprofit board is charged with the responsibility of keeping your nonprofit afloat. But how can you ensure that the board continues to be invested in your nonprofit and keep itself afloat as well? Keeping your nonprofit board effective will keep your nonprofit...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Structure Your Nonprofit Board

Your nonprofit board is one of the vital parts of the machine that is your nonprofit, so much so that we wrote an entire article about what you should expect from your board members, covering the major roles they play and the responsibilities they are expected to...

continue reading
Carlos Vizcardo
by Carlos Vizcardo

How To Improve Landing Page Experience

According to Google:"Landing page experience refers to how good we think someone's experience will be when they get to your landing page (the webpage they end up on after clicking your ad). You can improve your landing page experience by: Providing relevant, useful...

continue reading
Jastine Lumbres
by Jastine Lumbres

Free Ways To Effectively Market Your Nonprofit Online

By now, you would have read many articles (and possibly books) about how to successfully market your nonprofit. You would have come across the typical list of strategies: create a website, earn newsletter subscribers, and of course the always popular...

continue reading
Jastine Lumbres
by Jastine Lumbres

Classic and Contemporary Ways To Thank Your Donors

Saying thank you has always been a part of the human experience since time immemorial. In today’s world, the ways in which we should our gratitude have changed with today’s technology. With all of these shifts, the relationships nonprofits should have with their...

continue reading
Carlos Vizcardo
by Carlos Vizcardo

Newsletter Best Practices For Nonprofits

Less is more. That used to be the good ol’ saying, but in today’s day and age a whole LOT less is more. And by more we mean what is accepted or you’ll look like a business that doesn’t understand the online world. People are too smart now to be tricked by...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Create Your Nonprofit Social Media Calendar

Social media is a full-time job for any team who has been entrusted to manage it for their nonprofit, so much so that we wrote a two-part article on how to conquer social media for your nonprofit. Overseeing all aspects of social media from posting to follower...

continue reading
Jastine Lumbres
by Jastine Lumbres

7 Ways To Increase Online Donations

As the internet increasingly becomes an easy facet for donations, it’s important to take advantage of this ever-growing avenue. Receiving online donations doesn't happen by luck. It happens by having the right nonprofit marketing strategy in place. Below are the...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Conquer Social Media For Your Nonprofit (Part 1)

As Dave Kerpen, founder and CEO of Likeable has said, the time of fancy banquets and direct mail campaigns have passed. It has been replaced by online marketing. While there are many tools and strategies to tackle online marketing for your nonprofit, social media...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Construct Your Nonprofit Monthly Giving Program

In our other article “The Nonprofit Monthly Giving Program,” we outlined some of the benefits and drawbacks of setting up a monthly giving program for your nonprofit. According to Network for Good “monthly donors give an average of 42% more in one year than people...

continue reading
Jastine Lumbres
by Jastine Lumbres

Best Practices For A Donor-Centric Thank You Letter

Being in the business of asking for and receiving donations, saying Thank You by sending out a letter of gratitude seems likes a small task for nonprofits. It has gotten to the point that it has been made an indispensable part of the donation process and is one of...

continue reading
Jastine Lumbres
by Jastine Lumbres

How to Improve Your Nonprofit Marketing Strategy

Your nonprofit is established and well on its way to doing good; maybe you’re reaching the end of the fiscal year and want to take a look back at your nonprofit and how much it has gotten done in the past year. Either way, we feel it is part of your nonprofit’s...

continue reading
Jastine Lumbres
by Jastine Lumbres

Writing Your Nonprofit Fundraising Letter

There are many avenues your nonprofit could use to make an appeal to your donors and to the public at large, but none as critical as your nonprofit fundraising letter. While direct mail may seem like it is being overshadowed by the ease of the internet...

continue reading
Jastine Lumbres
by Jastine Lumbres

Best Websites For Accepting Online Donations

The expansion of the internet has opened up many venues for collecting donations online for nonprofits. But with all of the options available, nonprofits always meet the same problem: What is the right choice for our organization? Choosing which websites...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Ask For Donations From Businesses

There are many ways to obtain funding for your nonprofit and its work, whether it’s through the 7 Ways To Fund Your Nonprofit, which included grant funding and product and service sales, fundraising, a Monthly Giving Program, or through regular...

continue reading
Jastine Lumbres
by Jastine Lumbres

7 Ways To Fund Your Nonprofit

Providing stability and ways to sustain your nonprofit can be difficult, let alone figuring out how to do it. Listed below are some ideas we think may help in funding your nonprofit. Every nonprofit is different; take these funding ideas individually or together...

continue reading
Jastine Lumbres
by Jastine Lumbres

Google Grant Lessons Learned the Hard Way

You’ve done it: your nonprofit has secured a Google Grant. You are primed and ready to use that $10,000 advertising credit to your nonprofit’s advantaged. But before you sprint off at the sound of the whistle, you should be aware of the things to avoid, the kind of...

continue reading
Jastine Lumbres
by Jastine Lumbres

7 Tips for Saying Thank You to Donors

Amy Eisenstein in her article “How to Thank Your Donors: Stop Focusing on the Money!” said it best when she made the following point: The thank you is one of the biggest parts of donation stewardship. Unlike for-profits where their relationship with consumers usually...

continue reading
Jastine Lumbres
by Jastine Lumbres

Why Nonprofit Advertising Is Important

In the past few years, many discussions surrounding nonprofit marketing have been circulating throughout the nonprofit sector. Brought to the forefront and given major attention in 2013 by Dan Pallotta’s TED talk, nonprofits have been working to slowly dismantle...

continue reading
Lisa Habersack
by Lisa Habersack

5 Ways Google Grants is More Powerful than You Thought

We’ve already discussed why your nonprofit should (at the very least) consider Google Grants. However, we think that it is useful because it can take those things (increased online presence, exposure, and donations) further. Those things are what we call the general...

continue reading
Jastine Lumbres
by Jastine Lumbres

How Google Grants Can Help Your Nonprofit Grow

You’ve already made it through the initial hurdles of getting your nonprofit of the ground and getting things established, now you’re at the point in your nonprofit’s life where some growth is in order. Whether or not you’re a fresh-faced nonprofit or a seasoned...

continue reading
Lynn Steinberg
by Lynn Steinberg

The 4 Best Ways to Secure In-Kind Donations for Your Next Event

When your nonprofit hosts an event to raise money for your cause, board members become energized. Events draw in large donations, networking opportunities and the chance to share your mission with a wider audience. Many events include silent and live auctions of goods..

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Write A Nonprofit Press Release

With the rate in which our world today is able to get news and information at the click of a button or with a swipe of a finger, press releases almost feel like a blast from the past. However, it has made the transition to accommodate the online world and is not...

continue reading
Jastine Lumbres
by Jastine Lumbres

Writing Your Nonprofit Mission Statement

As we're sure you've realized, your nonprofit's branding campaign are built upon two central things: your logo and your Mission Statement. We've already discussed the importance and benefits of having a Mission Statement. In this article, we want to help you put pen...

continue reading
Jastine Lumbres
by Jastine Lumbres

What Nonprofits Should Expect From Their Board Members

In 2015, a study was conducted by the Stanford Graduate School of Business in collaboration BoardSource and GuideStar. Taking 924 nonprofit directors and asking them about their board members and their performance, they came up with a few discouraging numbers.

continue reading
Carlos Vizcardo
by Carlos Vizcardo

What Is A Google Grant?

To start, Google Adwords is the advertising platform for Google that provides businesses and nonprofits the chance to advertise their business when users perform a search looking for their product, program, service, or anything else they offer. A Google Adwords ad...

continue reading
Jastine Lumbres
by Jastine Lumbres

How Google Grants Can Help Your Nonprofit Grow

You’ve already made it through the initial hurdles of getting your nonprofit of the ground and getting things established, now you’re at the point in your nonprofit’s life where some growth is in order. Whether or not you’re a fresh-faced nonprofit or a seasoned...

continue reading
Jastine Lumbres
by Jastine Lumbres

Google Grant Lessons Learned the Hard Way

You’ve done it: your nonprofit has secured a Google Grant. You are primed and ready to use that $10,000 advertising credit to your nonprofit’s advantaged. But before you sprint off at the sound of the whistle, you should be aware of the things to avoid, the kind of...

continue reading
Lisa Habersack
by Lisa Habersack

5 Ways Google Grants is More Powerful than You Thought

We’ve already discussed why your nonprofit should (at the very least) consider Google Grants. However, we think that it is useful because it can take those things (increased online presence, exposure, and donations) further. Those things are what we call the general...

continue reading
Jastine Lumbres
by Jastine Lumbres

Biggest Mistake? Not Using Google Grants

We’re sure that you’ve come into contact with or have researched yourself the program that is Google Grants. We’ll give you the highlights: qualifying nonprofits (when approved in the application process) receive $10,000 in free money to advertise on Google through...

continue reading
Lynn Steinberg
by Lynn Steinberg

The 4 Best Ways to Secure In-Kind Donations for Your Next Event

When your nonprofit hosts an event to raise money for your cause, board members become energized. Events draw in large donations, networking opportunities and the chance to share your mission with a wider audience. Many events include silent and live auctions of goods..

continue reading
Jastine Lumbres
by Jastine Lumbres

Best Websites For Accepting Online Donations

The expansion of the internet has opened up many venues for collecting donations online for nonprofits. But with all of the options available, nonprofits always meet the same problem: What is the right choice for our organization? Choosing which websites...

continue reading
Jastine Lumbres
by Jastine Lumbres

7 Ways To Increase Online Donations

As the internet increasingly becomes an easy facet for donations, it’s important to take advantage of this ever-growing avenue. Receiving online donations doesn't happen by luck. It happens by having the right nonprofit marketing strategy in place. Below are the...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Ask For Donations From Businesses

There are many ways to obtain funding for your nonprofit and its work, whether it’s through the 7 Ways To Fund Your Nonprofit, which included grant funding and product and service sales, fundraising, a Monthly Giving Program, or through regular...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Construct Your Nonprofit Monthly Giving Program

In our other article “The Nonprofit Monthly Giving Program,” we outlined some of the benefits and drawbacks of setting up a monthly giving program for your nonprofit. According to Network for Good “monthly donors give an average of 42% more in one year than people...

continue reading
Jastine Lumbres
by Jastine Lumbres

7 Most Common Mistakes On Donation Pages

Attracting donors to your nonprofit is one thing, compelling them to donate is another; let alone giving them the right directions to your website. After all of that work the last thing your nonprofit needs is for your donors to finally make it to your donation...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Write A Nonprofit Press Release

With the rate in which our world today is able to get news and information at the click of a button or with a swipe of a finger, press releases almost feel like a blast from the past. However, it has made the transition to accommodate the online world and is not...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Keep Your Nonprofit Board Effective

Your nonprofit board is charged with the responsibility of keeping your nonprofit afloat. But how can you ensure that the board continues to be invested in your nonprofit and keep itself afloat as well? Keeping your nonprofit board effective will keep your nonprofit...

continue reading
Jastine Lumbres
by Jastine Lumbres

What Nonprofits Should Expect From Their Board Members

In 2015, a study was conducted by the Stanford Graduate School of Business in collaboration BoardSource and GuideStar. Taking 924 nonprofit directors and asking them about their board members and their performance, they came up with a few discouraging numbers.

continue reading
Jastine Lumbres
by Jastine Lumbres

Writing Your Nonprofit Mission Statement

As we're sure you've realized, your nonprofit's branding campaign are built upon two central things: your logo and your Mission Statement. We've already discussed the importance and benefits of having a Mission Statement. In this article, we want to help you put pen...

continue reading
Jastine Lumbres
by Jastine Lumbres

Why Your Nonprofit Mission Statement Is Important

On its most basic level, a Mission Statement is one of the most indispensable tools in your nonprofit arsenal. It serves to tell donors about who you are and what you do before making the decision to contribute. Today's donors aren't going to just give their money...

continue reading
Carlos Vizcardo
by Carlos Vizcardo

Newsletter Best Practices For Nonprofits

Less is more. That used to be the good ol’ saying, but in today’s day and age a whole LOT less is more. And by more we mean what is accepted or you’ll look like a business that doesn’t understand the online world. People are too smart now to be tricked by...

continue reading
Carlos Vizcardo
by Carlos Vizcardo

How To Improve Landing Page Experience

According to Google:"Landing page experience refers to how good we think someone's experience will be when they get to your landing page (the webpage they end up on after clicking your ad). You can improve your landing page experience by: Providing relevant, useful...

continue reading
Jastine Lumbres
by Jastine Lumbres

Free Ways To Effectively Market Your Nonprofit Online

By now, you would have read many articles (and possibly books) about how to successfully market your nonprofit. You would have come across the typical list of strategies: create a website, earn newsletter subscribers, and of course the always popular...

continue reading
Jastine Lumbres
by Jastine Lumbres

10 Tips To Avoid Major Nonprofit Marketing Mistakes

Marketing is one of the most integral aspects of a nonprofit organization. Putting together a nonprofit marketing strategy, let alone managing it so that it is successful can be a daunting task, especially for a nonprofit organization. Make your job...

continue reading
Jastine Lumbres
by Jastine Lumbres

10 Strategy Tips To Effectively Market Your Nonprofit

Previously a method used for guaranteeing good business, marketing has become an essential tool for nonprofits in the growing online world. Nonprofits face very specific challenges in the marketing space. Here are some tips on improving your strategy to help your...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Structure Your Nonprofit Board

Your nonprofit board is one of the vital parts of the machine that is your nonprofit, so much so that we wrote an entire article about what you should expect from your board members, covering the major roles they play and the responsibilities they are expected to...

continue reading
Jastine Lumbres
by Jastine Lumbres

Why Nonprofit Advertising Is Important

In the past few years, many discussions surrounding nonprofit marketing have been circulating throughout the nonprofit sector. Brought to the forefront and given major attention in 2013 by Dan Pallotta’s TED talk, nonprofits have been working to slowly dismantle...

continue reading
Jastine Lumbres
by Jastine Lumbres

How to Improve Your Nonprofit Marketing Strategy

Your nonprofit is established and well on its way to doing good; maybe you’re reaching the end of the fiscal year and want to take a look back at your nonprofit and how much it has gotten done in the past year. Either way, we feel it is part of your nonprofit’s...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Create Your Nonprofit Social Media Calendar

Social media is a full-time job for any team who has been entrusted to manage it for their nonprofit, so much so that we wrote a two-part article on how to conquer social media for your nonprofit. Overseeing all aspects of social media from posting to follower...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Conquer Social Media For Your Nonprofit (Part 1)

As Dave Kerpen, founder and CEO of Likeable has said, the time of fancy banquets and direct mail campaigns have passed. It has been replaced by online marketing. While there are many tools and strategies to tackle online marketing for your nonprofit, social media...

continue reading

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Jastine Lumbres
by Jastine Lumbres

7 Ways To Fund Your Nonprofit

Providing stability and ways to sustain your nonprofit can be difficult, let alone figuring out how to do it. Listed below are some ideas we think may help in funding your nonprofit. Every nonprofit is different; take these funding ideas individually or together...

continue reading
Jastine Lumbres
by Jastine Lumbres

Writing Your Nonprofit Fundraising Letter

There are many avenues your nonprofit could use to make an appeal to your donors and to the public at large, but none as critical as your nonprofit fundraising letter. While direct mail may seem like it is being overshadowed by the ease of the internet...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Host A Last-Minute Event Or Fundraiser

The term “last-minute” is very dependent upon your organization and the kind of calendar you have. It usually gets a bad rap because it is normally associated with messy and unorganized projects and programs. On the contrary; depending on the central mission of your...

continue reading
Jastine Lumbres
by Jastine Lumbres

Best Practices For A Donor-Centric Thank You Letter

Being in the business of asking for and receiving donations, saying Thank You by sending out a letter of gratitude seems likes a small task for nonprofits. It has gotten to the point that it has been made an indispensable part of the donation process and is one of...

continue reading
Jastine Lumbres
by Jastine Lumbres

Classic and Contemporary Ways To Thank Your Donors

Saying thank you has always been a part of the human experience since time immemorial. In today’s world, the ways in which we should our gratitude have changed with today’s technology. With all of these shifts, the relationships nonprofits should have with their...

continue reading
Jastine Lumbres
by Jastine Lumbres

7 Tips for Saying Thank You to Donors

Amy Eisenstein in her article “How to Thank Your Donors: Stop Focusing on the Money!” said it best when she made the following point: The thank you is one of the biggest parts of donation stewardship. Unlike for-profits where their relationship with consumers usually...

continue reading