Let's Talk Google Grants

What Nonprofits Should Expect From Their Board Members

Continue Reading  >
all topics
google grants
donations
Blog & writing
board of directors
marketing & branding
social media
storytelling
fundraising
donors
Jastine Lumbres
by Jastine Lumbres

Google Grant Lessons Learned the Hard Way

You’ve done it: your nonprofit has secured a Google Grant. You are primed and ready to use that $10,000 advertising credit to your nonprofit’s advantaged. But before you sprint off at the sound of the whistle, you should be aware of the things to avoid, the kind of...

continue reading
Jastine Lumbres
by Jastine Lumbres

7 Tips for Saying Thank You to Donors

Amy Eisenstein in her article “How to Thank Your Donors: Stop Focusing on the Money!” said it best when she made the following point: The thank you is one of the biggest parts of donation stewardship. Unlike for-profits where their relationship with consumers usually...

continue reading
Carlos Vizcardo
by Carlos Vizcardo

What Is A Google Grant?

To start, Google Adwords is the advertising platform for Google that provides businesses and nonprofits the chance to advertise their business when users perform a search looking for their product, program, service, or anything else they offer. A Google Adwords ad...

continue reading
Jastine Lumbres
by Jastine Lumbres

Best Practices For A Donor-Centric Thank You Letter

Being in the business of asking for and receiving donations, saying Thank You by sending out a letter of gratitude seems likes a small task for nonprofits. It has gotten to the point that it has been made an indispensable part of the donation process and is one of...

continue reading
Carlos Vizcardo
by Carlos Vizcardo

Newsletter Best Practices For Nonprofits

Less is more. That used to be the good ol’ saying, but in today’s day and age a whole LOT less is more. And by more we mean what is accepted or you’ll look like a business that doesn’t understand the online world. People are too smart now to be tricked by...

continue reading
Lisa Habersack
by Lisa Habersack

How to Take Stunning Photos that Tell Great Stories

As a nonprofit, stories of your work are the greatest assets you have to inspire new donors and engage existing supporters. While you can use text, data, and videos to tell your stories, there is no communications tool as immediately gripping and versatile as the...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Write A Nonprofit Press Release

With the rate in which our world today is able to get news and information at the click of a button or with a swipe of a finger, press releases almost feel like a blast from the past. However, it has made the transition to accommodate the online world and is not...

continue reading
Carlos Vizcardo
by Carlos Vizcardo

How To Improve Your Google Grant

Did you know there are about 3 billion searches per day on Google? Your nonprofit can be one of those 3 billion searches. But how can you wedge your way in? Through Google Grants. Through this program Google gives away $10,000 per month to nonprofit organizations...

continue reading
Jastine Lumbres
by Jastine Lumbres

How Google Grants Can Help Your Nonprofit Grow

You’ve already made it through the initial hurdles of getting your nonprofit of the ground and getting things established, now you’re at the point in your nonprofit’s life where some growth is in order. Whether or not you’re a fresh-faced nonprofit or a seasoned...

continue reading
Jastine Lumbres
by Jastine Lumbres

Why Nonprofit Advertising Is Important

In the past few years, many discussions surrounding nonprofit marketing have been circulating throughout the nonprofit sector. Brought to the forefront and given major attention in 2013 by Dan Pallotta’s TED talk, nonprofits have been working to slowly dismantle...

continue reading
Jastine Lumbres
by Jastine Lumbres

Why Google Grants Is More Important Than Social Media

Gaining visibility and exposure for your nonprofit is not an easy task, especially in today’s online-obsessed world where you could be shared in one moment, your pictured liked in another, and then all of a sudden the feed on a person’s phone refreshes and you...

continue reading
Carlos Vizcardo
by Carlos Vizcardo

Why Nonprofits Should Consider An Animated Video

The goal of every nonprofit is to reach more users and raise awareness as quickly as possible. This results in nonprofits creating a website full of content in order to generate as many clicks as possible back to their website. The problem is most users will not read...

continue reading
Lynn Steinberg
by Lynn Steinberg

The 4 Best Ways to Secure In-Kind Donations for Your Next Event

When your nonprofit hosts an event to raise money for your cause, board members become energized. Events draw in large donations, networking opportunities and the chance to share your mission with a wider audience. Many events include silent and live auctions of goods..

continue reading
Jastine Lumbres
by Jastine Lumbres

Free Ways To Effectively Market Your Nonprofit Online

By now, you would have read many articles (and possibly books) about how to successfully market your nonprofit. You would have come across the typical list of strategies: create a website, earn newsletter subscribers, and of course the always popular...

continue reading
Jastine Lumbres
by Jastine Lumbres

Why Nonprofit Branding Is Important

In the past, branding was seen as belonging only to the for-profit world. The idea of branding has been an uncomfortable one for nonprofits to stomach and many of them have regarded it with fear, perhaps because it has always been associated with "sleazy" marketing...

continue reading
Jastine Lumbres
by Jastine Lumbres

The Nonprofit Monthly Giving Program - Pros and Cons

Nonprofits need money, like any for-profit organization, in order to keep itself afloat. What separates them is the fact that by keeping their doors open, they are able to do what they do best: help, make a difference, and effect change in their own way and for the...

continue reading
Lisa Habersack
by Lisa Habersack

Is Your Donation Form Helping or Hurting Your Conversions?

‍With the increasing popularity of crowdfunding sites and online fundraising campaigns, people are becoming more and more comfortable with making donations online. Plus, accepting donations online is likely less costly for your nonprofit in the long run with fewer...

continue reading
Jastine Lumbres
by Jastine Lumbres

5 Steps In Branding Your Nonprofit

Put together a specific team for your brand. Many nonprofits, on both the local and national level, struggle to find people to join their nonprofit's team. However, thanks to social media there are simpler ways to find new people to join your team, one of which is...

continue reading
Jastine Lumbres
by Jastine Lumbres

What Nonprofits Should Expect From Their Board Members

In 2015, a study was conducted by the Stanford Graduate School of Business in collaboration BoardSource and GuideStar. Taking 924 nonprofit directors and asking them about their board members and their performance, they came up with a few discouraging numbers.

continue reading
Jastine Lumbres
by Jastine Lumbres

How to Improve Your Nonprofit Marketing Strategy

Your nonprofit is established and well on its way to doing good; maybe you’re reaching the end of the fiscal year and want to take a look back at your nonprofit and how much it has gotten done in the past year. Either way, we feel it is part of your nonprofit’s...

continue reading
Carlos Vizcardo
by Carlos Vizcardo

How To Tell Google To Not Index A Page

All great marketers understand that the more high quality landing pages with high quality keywords they have on their website, the more organic search results improve. But there are times a high quality landing page can hurt you more than help you, such as a...

continue reading
Jastine Lumbres
by Jastine Lumbres

Writing Your Nonprofit Fundraising Letter

There are many avenues your nonprofit could use to make an appeal to your donors and to the public at large, but none as critical as your nonprofit fundraising letter. While direct mail may seem like it is being overshadowed by the ease of the internet...

continue reading
Jastine Lumbres
by Jastine Lumbres

Classic and Contemporary Ways To Thank Your Donors

Saying thank you has always been a part of the human experience since time immemorial. In today’s world, the ways in which we should our gratitude have changed with today’s technology. With all of these shifts, the relationships nonprofits should have with their...

continue reading
Jastine Lumbres
by Jastine Lumbres

7 Most Common Mistakes On Donation Pages

Attracting donors to your nonprofit is one thing, compelling them to donate is another; let alone giving them the right directions to your website. After all of that work the last thing your nonprofit needs is for your donors to finally make it to your donation...

continue reading
Jastine Lumbres
by Jastine Lumbres

Writing Your Nonprofit Mission Statement

As we're sure you've realized, your nonprofit's branding campaign are built upon two central things: your logo and your Mission Statement. We've already discussed the importance and benefits of having a Mission Statement. In this article, we want to help you put pen...

continue reading
Carlos Vizcardo
by Carlos Vizcardo

How To Improve Your Google Grant

Did you know there are about 3 billion searches per day on Google? Your nonprofit can be one of those 3 billion searches. But how can you wedge your way in? Through Google Grants. Through this program Google gives away $10,000 per month to nonprofit organizations...

continue reading
Carlos Vizcardo
by Carlos Vizcardo

What Is A Google Grant?

To start, Google Adwords is the advertising platform for Google that provides businesses and nonprofits the chance to advertise their business when users perform a search looking for their product, program, service, or anything else they offer. A Google Adwords ad...

continue reading
Jastine Lumbres
by Jastine Lumbres

How Google Grants Can Help Your Nonprofit Grow

You’ve already made it through the initial hurdles of getting your nonprofit of the ground and getting things established, now you’re at the point in your nonprofit’s life where some growth is in order. Whether or not you’re a fresh-faced nonprofit or a seasoned...

continue reading
Jastine Lumbres
by Jastine Lumbres

Google Grant Lessons Learned the Hard Way

You’ve done it: your nonprofit has secured a Google Grant. You are primed and ready to use that $10,000 advertising credit to your nonprofit’s advantaged. But before you sprint off at the sound of the whistle, you should be aware of the things to avoid, the kind of...

continue reading
Lisa Habersack
by Lisa Habersack

5 Ways Google Grants is More Powerful than You Thought

We’ve already discussed why your nonprofit should (at the very least) consider Google Grants. However, we think that it is useful because it can take those things (increased online presence, exposure, and donations) further. Those things are what we call the general...

continue reading
Jastine Lumbres
by Jastine Lumbres

Biggest Mistake? Not Using Google Grants

We’re sure that you’ve come into contact with or have researched yourself the program that is Google Grants. We’ll give you the highlights: qualifying nonprofits (when approved in the application process) receive $10,000 in free money to advertise on Google through...

continue reading
Lynn Steinberg
by Lynn Steinberg

The 4 Best Ways to Secure In-Kind Donations for Your Next Event

When your nonprofit hosts an event to raise money for your cause, board members become energized. Events draw in large donations, networking opportunities and the chance to share your mission with a wider audience. Many events include silent and live auctions of goods..

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Avoid Common Donation Mistakes

Articles and books on donations (the best platforms, how to increase donations, best practices) in the nonprofit world are a dime a dozen. There is no shortage of information on how to successfully approach donations. We here at Elevate Clicks even have our own two...

continue reading
Jastine Lumbres
by Jastine Lumbres

Best Websites For Accepting Online Donations

The expansion of the internet has opened up many venues for collecting donations online for nonprofits. But with all of the options available, nonprofits always meet the same problem: What is the right choice for our organization? Choosing which websites...

continue reading
Jastine Lumbres
by Jastine Lumbres

7 Ways To Increase Online Donations

As the internet increasingly becomes an easy facet for donations, it’s important to take advantage of this ever-growing avenue. Receiving online donations doesn't happen by luck. It happens by having the right nonprofit marketing strategy in place. Below are the...

continue reading
Lisa Habersack
by Lisa Habersack

Is Your Donation Form Helping or Hurting Your Conversions?

‍With the increasing popularity of crowdfunding sites and online fundraising campaigns, people are becoming more and more comfortable with making donations online. Plus, accepting donations online is likely less costly for your nonprofit in the long run with fewer...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Ask For Donations From Businesses

There are many ways to obtain funding for your nonprofit and its work, whether it’s through the 7 Ways To Fund Your Nonprofit, which included grant funding and product and service sales, fundraising, a Monthly Giving Program, or through regular...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Construct Your Nonprofit Monthly Giving Program

In our other article “The Nonprofit Monthly Giving Program,” we outlined some of the benefits and drawbacks of setting up a monthly giving program for your nonprofit. According to Network for Good “monthly donors give an average of 42% more in one year than people...

continue reading
Jastine Lumbres
by Jastine Lumbres

The Nonprofit Monthly Giving Program - Pros and Cons

Nonprofits need money, like any for-profit organization, in order to keep itself afloat. What separates them is the fact that by keeping their doors open, they are able to do what they do best: help, make a difference, and effect change in their own way and for the...

continue reading
Jastine Lumbres
by Jastine Lumbres

7 Most Common Mistakes On Donation Pages

Attracting donors to your nonprofit is one thing, compelling them to donate is another; let alone giving them the right directions to your website. After all of that work the last thing your nonprofit needs is for your donors to finally make it to your donation...

continue reading
Lisa Habersack
by Lisa Habersack

4 Proven Ways to Make Your Nonprofit Blog More Interesting

You know the importance of having a blog for your nonprofit—it’s a channel to tell your stories, engage more deeply with supporters, and share important news. Plus, having fresh content increases your nonprofit’s search rankings and web traffic online...

continue reading
Jastine Lumbres
by Jastine Lumbres

7 Things To Consider Before Starting A Nonprofit Blog

You write your nonprofit blog for your cause and for your readers. Your blog cannot hope to function successfully and allow you to reap the benefits of its success if it does not have an audience. What’s more, your blog’s success is closely linked with...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Write A Nonprofit Press Release

With the rate in which our world today is able to get news and information at the click of a button or with a swipe of a finger, press releases almost feel like a blast from the past. However, it has made the transition to accommodate the online world and is not...

continue reading
Lisa Habersack
by Lisa Habersack

4 Ways to Leverage your Board to Grow your Nonprofit (beyond donations!)

Are you making the most out of your nonprofit board? For many nonprofits, their board solely serves the important role of ensuring that the activities and expenditures of the organization are in the best interest of its mission without any conflicts of interests...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Keep Your Nonprofit Board Effective

Your nonprofit board is charged with the responsibility of keeping your nonprofit afloat. But how can you ensure that the board continues to be invested in your nonprofit and keep itself afloat as well? Keeping your nonprofit board effective will keep your nonprofit...

continue reading
Jastine Lumbres
by Jastine Lumbres

What Nonprofits Should Expect From Their Board Members

In 2015, a study was conducted by the Stanford Graduate School of Business in collaboration BoardSource and GuideStar. Taking 924 nonprofit directors and asking them about their board members and their performance, they came up with a few discouraging numbers.

continue reading
Jastine Lumbres
by Jastine Lumbres

Writing Your Nonprofit Mission Statement

As we're sure you've realized, your nonprofit's branding campaign are built upon two central things: your logo and your Mission Statement. We've already discussed the importance and benefits of having a Mission Statement. In this article, we want to help you put pen...

continue reading
Jastine Lumbres
by Jastine Lumbres

Why Your Nonprofit Mission Statement Is Important

On its most basic level, a Mission Statement is one of the most indispensable tools in your nonprofit arsenal. It serves to tell donors about who you are and what you do before making the decision to contribute. Today's donors aren't going to just give their money...

continue reading
Carlos Vizcardo
by Carlos Vizcardo

Newsletter Best Practices For Nonprofits

Less is more. That used to be the good ol’ saying, but in today’s day and age a whole LOT less is more. And by more we mean what is accepted or you’ll look like a business that doesn’t understand the online world. People are too smart now to be tricked by...

continue reading
Jastine Lumbres
by Jastine Lumbres

How Nonprofits Can Invest In Themselves

In March of 2013, Dan Pallotta shook up the nonprofit world with his TED talk entitled, “The way we think about charity is dead wrong.” Founder of the AIDS Ride and author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential and...

continue reading
Carlos Vizcardo
by Carlos Vizcardo

How To Improve Landing Page Experience

According to Google:"Landing page experience refers to how good we think someone's experience will be when they get to your landing page (the webpage they end up on after clicking your ad). You can improve your landing page experience by: Providing relevant, useful...

continue reading
Jastine Lumbres
by Jastine Lumbres

Free Ways To Effectively Market Your Nonprofit Online

By now, you would have read many articles (and possibly books) about how to successfully market your nonprofit. You would have come across the typical list of strategies: create a website, earn newsletter subscribers, and of course the always popular...

continue reading
Jastine Lumbres
by Jastine Lumbres

10 Tips To Avoid Major Nonprofit Marketing Mistakes

Marketing is one of the most integral aspects of a nonprofit organization. Putting together a nonprofit marketing strategy, let alone managing it so that it is successful can be a daunting task, especially for a nonprofit organization. Make your job...

continue reading
Jastine Lumbres
by Jastine Lumbres

10 Strategy Tips To Effectively Market Your Nonprofit

Previously a method used for guaranteeing good business, marketing has become an essential tool for nonprofits in the growing online world. Nonprofits face very specific challenges in the marketing space. Here are some tips on improving your strategy to help your...

continue reading
Jastine Lumbres
by Jastine Lumbres

5 Steps In Branding Your Nonprofit

Put together a specific team for your brand. Many nonprofits, on both the local and national level, struggle to find people to join their nonprofit's team. However, thanks to social media there are simpler ways to find new people to join your team, one of which is...

continue reading
Jastine Lumbres
by Jastine Lumbres

Why Nonprofit Branding Is Important

In the past, branding was seen as belonging only to the for-profit world. The idea of branding has been an uncomfortable one for nonprofits to stomach and many of them have regarded it with fear, perhaps because it has always been associated with "sleazy" marketing...

continue reading
Carlos Vizcardo
by Carlos Vizcardo

Why Nonprofits Should Consider An Animated Video

The goal of every nonprofit is to reach more users and raise awareness as quickly as possible. This results in nonprofits creating a website full of content in order to generate as many clicks as possible back to their website. The problem is most users will not read...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Structure Your Nonprofit Board

Your nonprofit board is one of the vital parts of the machine that is your nonprofit, so much so that we wrote an entire article about what you should expect from your board members, covering the major roles they play and the responsibilities they are expected to...

continue reading
Jastine Lumbres
by Jastine Lumbres

Why Nonprofit Advertising Is Important

In the past few years, many discussions surrounding nonprofit marketing have been circulating throughout the nonprofit sector. Brought to the forefront and given major attention in 2013 by Dan Pallotta’s TED talk, nonprofits have been working to slowly dismantle...

continue reading
Jastine Lumbres
by Jastine Lumbres

How to Improve Your Nonprofit Marketing Strategy

Your nonprofit is established and well on its way to doing good; maybe you’re reaching the end of the fiscal year and want to take a look back at your nonprofit and how much it has gotten done in the past year. Either way, we feel it is part of your nonprofit’s...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Create Your Nonprofit Social Media Calendar

Social media is a full-time job for any team who has been entrusted to manage it for their nonprofit, so much so that we wrote a two-part article on how to conquer social media for your nonprofit. Overseeing all aspects of social media from posting to follower...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Conquer Social Media For Your Nonprofit (Part 2)

You have established the foundation of your social media marketing strategy; you’ve made your assessment, assembled your team, set your goals, examined your audience, brought them together as your followers, and hand-picked your platform...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Conquer Social Media For Your Nonprofit (Part 1)

As Dave Kerpen, founder and CEO of Likeable has said, the time of fancy banquets and direct mail campaigns have passed. It has been replaced by online marketing. While there are many tools and strategies to tackle online marketing for your nonprofit, social media...

continue reading
Jastine Lumbres
by Jastine Lumbres

Why Google Grants Is More Important Than Social Media

Gaining visibility and exposure for your nonprofit is not an easy task, especially in today’s online-obsessed world where you could be shared in one moment, your pictured liked in another, and then all of a sudden the feed on a person’s phone refreshes and you...

continue reading
Lisa Habersack
by Lisa Habersack

How to Take Stunning Photos that Tell Great Stories

As a nonprofit, stories of your work are the greatest assets you have to inspire new donors and engage existing supporters. While you can use text, data, and videos to tell your stories, there is no communications tool as immediately gripping and versatile as the...

continue reading
Lisa Habersack
by Lisa Habersack

How to Use Data to Tell Your Nonprofit’s Story Online

You know the importance of monitoring and evaluation in your programs—donors want to see measurable progress in the lives of your beneficiaries, and you want to collect information that can help you better serve your mission. With all the effort you...

continue reading
Jastine Lumbres
by Jastine Lumbres

7 Kinds of Stories Your Nonprofit Should Tell

Storytelling, like we emphasized in our article on improving storytelling for your nonprofit, is one of the things that make up the core of the engagement others can have with your nonprofit. With its proven ability to cultivate relationships, build community, boost...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Improve Storytelling For Your Nonprofit

“Storytelling is integral to a nonprofit’s ability to advance its mission. Stories can shape people; they can inspire them to think and act differently. Stories are what can connect your nonprofit’s community, funders, beneficiaries, and employees with your...

continue reading
Jastine Lumbres
by Jastine Lumbres

What Is Crowdfunding?

The expansion of the online world continues to present opportunities for nonprofits to further their cause around the world. When it comes to putting together a funding campaign for the cause, however, crowdfunding has been at the forefront as one of the most popular...

continue reading
Jastine Lumbres
by Jastine Lumbres

7 Ways To Fund Your Nonprofit

Providing stability and ways to sustain your nonprofit can be difficult, let alone figuring out how to do it. Listed below are some ideas we think may help in funding your nonprofit. Every nonprofit is different; take these funding ideas individually or together...

continue reading
Lisa Habersack
by Lisa Habersack

How to Promote Your Nonprofit Events for (Nearly) Free

Your nonprofit invests weeks, sometimes even months, of staff time, energy, and financial resources in hosting your events. Whether your event is primarily for fundraising, increasing the visibility of your work in the community, serving your beneficiaries, or...

continue reading
Jastine Lumbres
by Jastine Lumbres

Writing Your Nonprofit Fundraising Letter

There are many avenues your nonprofit could use to make an appeal to your donors and to the public at large, but none as critical as your nonprofit fundraising letter. While direct mail may seem like it is being overshadowed by the ease of the internet...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Host A Last-Minute Event Or Fundraiser

The term “last-minute” is very dependent upon your organization and the kind of calendar you have. It usually gets a bad rap because it is normally associated with messy and unorganized projects and programs. On the contrary; depending on the central mission of your...

continue reading
Jastine Lumbres
by Jastine Lumbres

Best Practices For A Donor-Centric Thank You Letter

Being in the business of asking for and receiving donations, saying Thank You by sending out a letter of gratitude seems likes a small task for nonprofits. It has gotten to the point that it has been made an indispensable part of the donation process and is one of...

continue reading
Jastine Lumbres
by Jastine Lumbres

Classic and Contemporary Ways To Thank Your Donors

Saying thank you has always been a part of the human experience since time immemorial. In today’s world, the ways in which we should our gratitude have changed with today’s technology. With all of these shifts, the relationships nonprofits should have with their...

continue reading
Jastine Lumbres
by Jastine Lumbres

7 Tips for Saying Thank You to Donors

Amy Eisenstein in her article “How to Thank Your Donors: Stop Focusing on the Money!” said it best when she made the following point: The thank you is one of the biggest parts of donation stewardship. Unlike for-profits where their relationship with consumers usually...

continue reading
Jastine Lumbres
by Jastine Lumbres

How To Retain Donors

Donor retention is defined by Nonprofit Easy in “The Ultimate Guide to Donor Retention” as “a fundraising method that seeks gifts from existing donors. Regular, monthly, and annual donors are all forms of retained donors, as they give multiple gifts to nonprofits...

continue reading