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Social media is a full-time job for any team who has been entrusted to manage it for their nonprofit, so much so that we wrote a two-part article on how to conquer social media for your nonprofit. Overseeing all aspects of social media from posting to follower...
continue readingSaying thank you has always been a part of the human experience since time immemorial. In today’s world, the ways in which we should our gratitude have changed with today’s technology. With all of these shifts, the relationships nonprofits should have with their...
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When your nonprofit hosts an event to raise money for your cause, board members become energized. Events draw in large donations, networking opportunities and the chance to share your mission with a wider audience. Many events include silent and live auctions of goods..
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Ask any Google Grant expert: What is the most important factor in generating conversions? Their answer will (and should be) your landing page. Your landing page is what will give you that magical 5% conversion rate for your business and ultimately bring in revenue...
continue readingAll great marketers understand that the more high quality landing pages with high quality keywords they have on their website, the more organic search results improve. But there are times a high quality landing page can hurt you more than help you, such as a...
continue readingTo start, Google Adwords is the advertising platform for Google that provides businesses and nonprofits the chance to advertise their business when users perform a search looking for their product, program, service, or anything else they offer. A Google Adwords ad...
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You know the importance of having a blog for your nonprofit—it’s a channel to tell your stories, engage more deeply with supporters, and share important news. Plus, having fresh content increases your nonprofit’s search rankings and web traffic online...
continue reading“Storytelling is integral to a nonprofit’s ability to advance its mission. Stories can shape people; they can inspire them to think and act differently. Stories are what can connect your nonprofit’s community, funders, beneficiaries, and employees with your...
continue readingWith the increasing popularity of crowdfunding sites and online fundraising campaigns, people are becoming more and more comfortable with making donations online. Plus, accepting donations online is likely less costly for your nonprofit in the long run with fewer...
continue readingAs the internet increasingly becomes an easy facet for donations, it’s important to take advantage of this ever-growing avenue. Receiving online donations doesn't happen by luck. It happens by having the right nonprofit marketing strategy in place. Below are the...
continue readingIn the past, branding was seen as belonging only to the for-profit world. The idea of branding has been an uncomfortable one for nonprofits to stomach and many of them have regarded it with fear, perhaps because it has always been associated with "sleazy" marketing...
continue readingYou write your nonprofit blog for your cause and for your readers. Your blog cannot hope to function successfully and allow you to reap the benefits of its success if it does not have an audience. What’s more, your blog’s success is closely linked with...
continue readingAs we're sure you've realized, your nonprofit's branding campaign are built upon two central things: your logo and your Mission Statement. We've already discussed the importance and benefits of having a Mission Statement. In this article, we want to help you put pen...
continue readingDid you know there are about 3 billion searches per day on Google? Your nonprofit can be one of those 3 billion searches. But how can you wedge your way in? Through Google Grants. Through this program Google gives away $10,000 per month to nonprofit organizations...
continue readingThere are many avenues your nonprofit could use to make an appeal to your donors and to the public at large, but none as critical as your nonprofit fundraising letter. While direct mail may seem like it is being overshadowed by the ease of the internet...
continue readingThe expansion of the internet has opened up many venues for collecting donations online for nonprofits. But with all of the options available, nonprofits always meet the same problem: What is the right choice for our organization? Choosing which websites...
continue readingAs a nonprofit, stories of your work are the greatest assets you have to inspire new donors and engage existing supporters. While you can use text, data, and videos to tell your stories, there is no communications tool as immediately gripping and versatile as the...
continue readingThe expansion of the online world continues to present opportunities for nonprofits to further their cause around the world. When it comes to putting together a funding campaign for the cause, however, crowdfunding has been at the forefront as one of the most popular...
continue readingThere are many ways to obtain funding for your nonprofit and its work, whether it’s through the 7 Ways To Fund Your Nonprofit, which included grant funding and product and service sales, fundraising, a Monthly Giving Program, or through regular...
continue readingYour nonprofit board is charged with the responsibility of keeping your nonprofit afloat. But how can you ensure that the board continues to be invested in your nonprofit and keep itself afloat as well? Keeping your nonprofit board effective will keep your nonprofit...
continue readingBeing in the business of asking for and receiving donations, saying Thank You by sending out a letter of gratitude seems likes a small task for nonprofits. It has gotten to the point that it has been made an indispensable part of the donation process and is one of...
continue readingIn today's highly visual world, donors need a little help differentiating you from other nonprofits. One of the best ways to do that is through designing a creative logo for your nonprofit. As a large part of your nonprofit brand, your logo will be the sign...
continue readingLess is more. That used to be the good ol’ saying, but in today’s day and age a whole LOT less is more. And by more we mean what is accepted or you’ll look like a business that doesn’t understand the online world. People are too smart now to be tricked by...
continue readingYou know the importance of monitoring and evaluation in your programs—donors want to see measurable progress in the lives of your beneficiaries, and you want to collect information that can help you better serve your mission. With all the effort you...
continue readingGaining visibility and exposure for your nonprofit is not an easy task, especially in today’s online-obsessed world where you could be shared in one moment, your pictured liked in another, and then all of a sudden the feed on a person’s phone refreshes and you...
continue readingDid you know there are about 3 billion searches per day on Google? Your nonprofit can be one of those 3 billion searches. But how can you wedge your way in? Through Google Grants. Through this program Google gives away $10,000 per month to nonprofit organizations...
continue readingTo start, Google Adwords is the advertising platform for Google that provides businesses and nonprofits the chance to advertise their business when users perform a search looking for their product, program, service, or anything else they offer. A Google Adwords ad...
continue readingYou’ve already made it through the initial hurdles of getting your nonprofit of the ground and getting things established, now you’re at the point in your nonprofit’s life where some growth is in order. Whether or not you’re a fresh-faced nonprofit or a seasoned...
continue readingYou’ve done it: your nonprofit has secured a Google Grant. You are primed and ready to use that $10,000 advertising credit to your nonprofit’s advantaged. But before you sprint off at the sound of the whistle, you should be aware of the things to avoid, the kind of...
continue readingWe’ve already discussed why your nonprofit should (at the very least) consider Google Grants. However, we think that it is useful because it can take those things (increased online presence, exposure, and donations) further. Those things are what we call the general...
continue readingWe’re sure that you’ve come into contact with or have researched yourself the program that is Google Grants. We’ll give you the highlights: qualifying nonprofits (when approved in the application process) receive $10,000 in free money to advertise on Google through...
continue readingWhen your nonprofit hosts an event to raise money for your cause, board members become energized. Events draw in large donations, networking opportunities and the chance to share your mission with a wider audience. Many events include silent and live auctions of goods..
continue readingArticles and books on donations (the best platforms, how to increase donations, best practices) in the nonprofit world are a dime a dozen. There is no shortage of information on how to successfully approach donations. We here at Elevate Clicks even have our own two...
continue readingThe expansion of the internet has opened up many venues for collecting donations online for nonprofits. But with all of the options available, nonprofits always meet the same problem: What is the right choice for our organization? Choosing which websites...
continue readingAs the internet increasingly becomes an easy facet for donations, it’s important to take advantage of this ever-growing avenue. Receiving online donations doesn't happen by luck. It happens by having the right nonprofit marketing strategy in place. Below are the...
continue readingWith the increasing popularity of crowdfunding sites and online fundraising campaigns, people are becoming more and more comfortable with making donations online. Plus, accepting donations online is likely less costly for your nonprofit in the long run with fewer...
continue readingThere are many ways to obtain funding for your nonprofit and its work, whether it’s through the 7 Ways To Fund Your Nonprofit, which included grant funding and product and service sales, fundraising, a Monthly Giving Program, or through regular...
continue readingIn our other article “The Nonprofit Monthly Giving Program,” we outlined some of the benefits and drawbacks of setting up a monthly giving program for your nonprofit. According to Network for Good “monthly donors give an average of 42% more in one year than people...
continue readingNonprofits need money, like any for-profit organization, in order to keep itself afloat. What separates them is the fact that by keeping their doors open, they are able to do what they do best: help, make a difference, and effect change in their own way and for the...
continue readingAttracting donors to your nonprofit is one thing, compelling them to donate is another; let alone giving them the right directions to your website. After all of that work the last thing your nonprofit needs is for your donors to finally make it to your donation...
continue readingYou know the importance of having a blog for your nonprofit—it’s a channel to tell your stories, engage more deeply with supporters, and share important news. Plus, having fresh content increases your nonprofit’s search rankings and web traffic online...
continue readingYou write your nonprofit blog for your cause and for your readers. Your blog cannot hope to function successfully and allow you to reap the benefits of its success if it does not have an audience. What’s more, your blog’s success is closely linked with...
continue readingWith the rate in which our world today is able to get news and information at the click of a button or with a swipe of a finger, press releases almost feel like a blast from the past. However, it has made the transition to accommodate the online world and is not...
continue readingAre you making the most out of your nonprofit board? For many nonprofits, their board solely serves the important role of ensuring that the activities and expenditures of the organization are in the best interest of its mission without any conflicts of interests...
continue readingYour nonprofit board is charged with the responsibility of keeping your nonprofit afloat. But how can you ensure that the board continues to be invested in your nonprofit and keep itself afloat as well? Keeping your nonprofit board effective will keep your nonprofit...
continue readingIn 2015, a study was conducted by the Stanford Graduate School of Business in collaboration BoardSource and GuideStar. Taking 924 nonprofit directors and asking them about their board members and their performance, they came up with a few discouraging numbers.
continue readingAs we're sure you've realized, your nonprofit's branding campaign are built upon two central things: your logo and your Mission Statement. We've already discussed the importance and benefits of having a Mission Statement. In this article, we want to help you put pen...
continue readingOn its most basic level, a Mission Statement is one of the most indispensable tools in your nonprofit arsenal. It serves to tell donors about who you are and what you do before making the decision to contribute. Today's donors aren't going to just give their money...
continue readingLess is more. That used to be the good ol’ saying, but in today’s day and age a whole LOT less is more. And by more we mean what is accepted or you’ll look like a business that doesn’t understand the online world. People are too smart now to be tricked by...
continue readingIn March of 2013, Dan Pallotta shook up the nonprofit world with his TED talk entitled, “The way we think about charity is dead wrong.” Founder of the AIDS Ride and author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential and...
continue readingAccording to Google:"Landing page experience refers to how good we think someone's experience will be when they get to your landing page (the webpage they end up on after clicking your ad). You can improve your landing page experience by: Providing relevant, useful...
continue readingBy now, you would have read many articles (and possibly books) about how to successfully market your nonprofit. You would have come across the typical list of strategies: create a website, earn newsletter subscribers, and of course the always popular...
continue readingMarketing is one of the most integral aspects of a nonprofit organization. Putting together a nonprofit marketing strategy, let alone managing it so that it is successful can be a daunting task, especially for a nonprofit organization. Make your job...
continue readingPreviously a method used for guaranteeing good business, marketing has become an essential tool for nonprofits in the growing online world. Nonprofits face very specific challenges in the marketing space. Here are some tips on improving your strategy to help your...
continue readingPut together a specific team for your brand. Many nonprofits, on both the local and national level, struggle to find people to join their nonprofit's team. However, thanks to social media there are simpler ways to find new people to join your team, one of which is...
continue readingIn the past, branding was seen as belonging only to the for-profit world. The idea of branding has been an uncomfortable one for nonprofits to stomach and many of them have regarded it with fear, perhaps because it has always been associated with "sleazy" marketing...
continue readingThe goal of every nonprofit is to reach more users and raise awareness as quickly as possible. This results in nonprofits creating a website full of content in order to generate as many clicks as possible back to their website. The problem is most users will not read...
continue readingYour nonprofit board is one of the vital parts of the machine that is your nonprofit, so much so that we wrote an entire article about what you should expect from your board members, covering the major roles they play and the responsibilities they are expected to...
continue readingIn the past few years, many discussions surrounding nonprofit marketing have been circulating throughout the nonprofit sector. Brought to the forefront and given major attention in 2013 by Dan Pallotta’s TED talk, nonprofits have been working to slowly dismantle...
continue readingYour nonprofit is established and well on its way to doing good; maybe you’re reaching the end of the fiscal year and want to take a look back at your nonprofit and how much it has gotten done in the past year. Either way, we feel it is part of your nonprofit’s...
continue readingSocial media is a full-time job for any team who has been entrusted to manage it for their nonprofit, so much so that we wrote a two-part article on how to conquer social media for your nonprofit. Overseeing all aspects of social media from posting to follower...
continue readingYou have established the foundation of your social media marketing strategy; you’ve made your assessment, assembled your team, set your goals, examined your audience, brought them together as your followers, and hand-picked your platform...
continue readingAs Dave Kerpen, founder and CEO of Likeable has said, the time of fancy banquets and direct mail campaigns have passed. It has been replaced by online marketing. While there are many tools and strategies to tackle online marketing for your nonprofit, social media...
continue readingGaining visibility and exposure for your nonprofit is not an easy task, especially in today’s online-obsessed world where you could be shared in one moment, your pictured liked in another, and then all of a sudden the feed on a person’s phone refreshes and you...
continue readingAs a nonprofit, stories of your work are the greatest assets you have to inspire new donors and engage existing supporters. While you can use text, data, and videos to tell your stories, there is no communications tool as immediately gripping and versatile as the...
continue readingYou know the importance of monitoring and evaluation in your programs—donors want to see measurable progress in the lives of your beneficiaries, and you want to collect information that can help you better serve your mission. With all the effort you...
continue readingStorytelling, like we emphasized in our article on improving storytelling for your nonprofit, is one of the things that make up the core of the engagement others can have with your nonprofit. With its proven ability to cultivate relationships, build community, boost...
continue reading“Storytelling is integral to a nonprofit’s ability to advance its mission. Stories can shape people; they can inspire them to think and act differently. Stories are what can connect your nonprofit’s community, funders, beneficiaries, and employees with your...
continue readingThe expansion of the online world continues to present opportunities for nonprofits to further their cause around the world. When it comes to putting together a funding campaign for the cause, however, crowdfunding has been at the forefront as one of the most popular...
continue readingProviding stability and ways to sustain your nonprofit can be difficult, let alone figuring out how to do it. Listed below are some ideas we think may help in funding your nonprofit. Every nonprofit is different; take these funding ideas individually or together...
continue readingYour nonprofit invests weeks, sometimes even months, of staff time, energy, and financial resources in hosting your events. Whether your event is primarily for fundraising, increasing the visibility of your work in the community, serving your beneficiaries, or...
continue readingThere are many avenues your nonprofit could use to make an appeal to your donors and to the public at large, but none as critical as your nonprofit fundraising letter. While direct mail may seem like it is being overshadowed by the ease of the internet...
continue readingThe term “last-minute” is very dependent upon your organization and the kind of calendar you have. It usually gets a bad rap because it is normally associated with messy and unorganized projects and programs. On the contrary; depending on the central mission of your...
continue readingBeing in the business of asking for and receiving donations, saying Thank You by sending out a letter of gratitude seems likes a small task for nonprofits. It has gotten to the point that it has been made an indispensable part of the donation process and is one of...
continue readingSaying thank you has always been a part of the human experience since time immemorial. In today’s world, the ways in which we should our gratitude have changed with today’s technology. With all of these shifts, the relationships nonprofits should have with their...
continue readingAmy Eisenstein in her article “How to Thank Your Donors: Stop Focusing on the Money!” said it best when she made the following point: The thank you is one of the biggest parts of donation stewardship. Unlike for-profits where their relationship with consumers usually...
continue readingDonor retention is defined by Nonprofit Easy in “The Ultimate Guide to Donor Retention” as “a fundraising method that seeks gifts from existing donors. Regular, monthly, and annual donors are all forms of retained donors, as they give multiple gifts to nonprofits...
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