Google Grants is the nonprofit edition of Google AdWords, which displays your ad to people who are searching on Google. If you’re a qualifying nonprofit, you’ll receive $10,000 in AdWords advertising credit each month. Read below to learn more about Google Grants for nonprofits.
Take a look below to find out if your nonprofit is eligible for Google Grants for nonprofits. You must:
We specialize in utilizing Google Grants for nonprofits and our amazing numbers speak for themselves.
Google Grants is a great tool used to bring new potential supporters through your website! With our Google Grant management service we can help you get the most our of your Google Grant.
We'll start by creating high performing ads on your behalf. These ads will ask users to learn more about your mission with the goal of raising awareness. Remember, most people are not willing to donate to a nonprofit they have never heard of before.
Once someones searches for "how severe is the water crisis in Africa?" your ad will appear. Once they click on your ad they are directed back to your landing page.
At a minimum, your landing page should be created to collect the user's name and email, but you can also taken them to a landing page of your choosing. Here is an example of a landing page we've created.
Automation allows you to create an email sequence that automatically emails your potential donor and moves them further down the donor funnel - say goodbye to manual scheduling!
With a maximum $2.00 bid restriction, most nonprofits have struggled using Google Grants. Even though you may use any keyword - due to only bidding the maximum $2.00 and not the entire original priced amount - you'll place low on ad rank. Below you'll find examples of good types of keywords you should bid on (left) and which ones to avoid (right).
Whether you need to apply for a Google Grant or own an active (or inactive) account, we've outlined 5 simple steps you can expect during the first on boarding month.