Google Grants is the nonprofit edition of Google AdWords, which displays your ad to people who are searching on Google. If you’re a qualifying nonprofit, you’ll receive $10,000 in AdWords advertising credit each month. Read below to learn more about Google Grants for nonprofits.
Take a look below to find out if your nonprofit is eligible for Google Grants for nonprofits. You must:
We specialize in utilizing Google Grants for nonprofits and our amazing numbers speak for themselves.
Google Grants is a great tool used to bring new users through your top funnel.
Use your Adwords for nonprofits platform and start by creating an ad that asks users to learn more about your mission. Don't ask them to donate or fundraise just yet.
When a user's search matches your keywords, your ad will appear above or below the organic search results. Ad rank is based on ad relevance to your keywords, landing page, site links, and performance.
After a user clicks your ad, they'll be redirected to your landing page. At a minimum, your landing page should be designed to collect the user's email and name. Here is an example of a landing page.
Automation allows you to create an email sequence that automatically emails your potential donor and moves them further down the donor funnel - say goodbye to manual scheduling!
With a maximum $2.00 bid restriction, most nonprofits have struggled using Google Grants. Even though you may use any keyword - due to only bidding the maximum $2.00 and not the entire original priced amount - you'll place low on ad rank. Below you'll find examples of good types of keywords you should bid on (left) and which ones to avoid (right).