“A few years ago, Frost Valley applied for the "Google Pro Grant" and we now receive $40,000 per month in advertising spending, which Elevate manages. Even if only one of those visitors books with us, our agreement with Elevate more than pays for itself. We all qualify for this - it's a no brainer! Managing Google AdWords on my own was a task that I not only didn't have time for but also it was simply out of my realm of expertise. We aren't equipped to do this on our own. I have worked with Carlos at Elevate for several years now, and we talk about our camp's goals, what programs we need to push and what programs are full, and he takes care of making sure the right campaigns are getting to the right people. About 23% of our website traffic comes from Google AdWords, and there's no way we could reach that many people without Elevate's expertise. I'm happy to talk more about them with anyone who is interested!”

Amanda Hinski

Chief Marketing Officer, YMCA

What is Google Grants?

Google Grants is the nonprofit version of Google AdWords, which displays your ad to people who are searching on Google. Once your nonprofit is approved to participate, you’ll receive $10,000 in AdWords advertising credit each month at no cost to you.

You'll Get A Monthly Budget

Qualifying nonprofits receive $10,000 in free online advertising (Google Ads) credit each month from Google, with a maximum daily budget of $329.

You'll Get A Yearly Budget

By actively managing your account, you'll continue to receive the $10,000 credit each month without ever needing to reapply. This is $120,000 annually in free Google Ads!

You'll Get Approved

Most nonprofits will be eligible for the Google Grant program. Typically, it takes around 2-3 weeks to get approved.

You'll Increase Your Clicks

Earn up to 5,000 new clicks per month to your website! When your ad appears and is clicked, $2 is deducted from your monthly
budget of $10,000.

You'll Have A Fixed Budget

There’s no need to worry about going over budget—once you've used up your free $10,000 for the month, your ads will stop running until next month.

You'll Have No Minimum Spend

No need to worry about spending a minimum amount per month—as long as your active, you'll continue to receive the $10,000 credit each month!

Eligibility:

Take a look below to find out if your nonprofit is eligible for Google Grants. You must:

Hold current 501c3 charity status and apply for Google for Nonprofits. Government organizations, hospitals and medical groups, childcare centers and academic institutions are not eligible.
Agree to Google Grants' terms and conditions.
Have a live website with substantial content that meetings Google's website policy.
After enrolled in Google for Nonprofits, your organization must get approved through the pre-qualification process.
To maintain eligibility your organization must abide by the program policies.

How It Works

Google Grants is a valuable tool for bringing potential new supporters to your website. With our Google Grants management service we will help you get the most out of your Google Grant.

Attract

Use Google Grants to attract the right kind visitors back to your website.

Convert

Design a high performing landing page to collect a user's name and email.

Nurture

Provide nurturing content designed to build a relationship with the user.

Close

Ask users to get involved with your nonprofit at the appropriate time.

1. We'll create ads for you.

We’ll determine what drives your ideal visitor to donate and create a strategy that consistently beats your your competition.

2. Donors find you on Google.

When a donor searches for your programs, your ad will appear above the organic search results. With the correct strategy in place you can expect up to 5,000 new visitors every month!

3. You'll Get Donations.

After a potential donor clicks your ad, they'll be redirected to a custom landing page. This page is designed for users to complete a goal, such as a volunteering, subscribing to your newsletter, and even donating to your nonprofit.

Google Grants it's like rocket science and it's all we do!

To help nonprofits get more out of every advertising dollar spent, we took the approach to specialize in Google Grants. Unlike many agencies that add services to increase their bottom line revenue, we only focus on Google Grants management to provide a premium service.

Google Grant Certified

We've been working with nonprofits since 2011 and we're among the first 10 agencies to receive certification from Google.

Keeping You Compliant

We'll ensure your account is good standing every month. No need to worry about your account being suspended ever again.

Ad Research

We’ll provide you with a recommended list of ads we should create to ensure we're on track to maximize your grant.

Account Clean-Up

We'll review the account with you prior to getting started. We'll get rid of mistakes and double down on what's working.

Landing Pages

We'll create custom landing pages to bring in new leads every month. You'll have access to your landing pages 24/7.

Long Term Agreements?

Pretty simply – We don't do long term.

Need to Apply? Suspended?

Whether you need to apply for a Google Grant or need to reactive a suspended account, we've outlined 5 simple steps you can expect during the first on boarding month.

We'll apply on your behalf to secure the Google Grant. On average, step 1 and 2 of the application takes around 2 weeks.

Once approved, our team will complete a keyword research and create a strategy tailored to your organization.

You'll start receiving up to 5,000 new visitors every month to your website!

During the waiting period, we'll schedule a strategy call to learn more about your nonprofit.

We'll schedule a final call to review the campaigns we've created and what you can expect in the coming months.

We'll contact Google directly and work on removing your suspension. Typically, suspensions are lifted within one week.

We'll link your Google Grant to our umbrella account. We'll usually do a major overhaul, since most accounts have not been properly created.

We'll schedule a final call to discuss our strategy, review ads, and answer any questions you may have.

We'll schedule a strategy call to learn more about your nonprofit and establish account milestones.

Based on what we see, our team will complete a keyword research and create a custom strategy.

Google Grant management pricing

Looking for unlimited campaigns and Ad Groups? Contact us today for our Prestige Plus plan.

Prestige

$1,499/mo

Manage $10,000 Google Grant

15 Hours of Task Work

Unlimited Campaigns/Ads

Account Set-Up & Clean Up

Ad Copy & Creation

Advanced Keyword Research

Weekly Compliance Checks

Weekly Strategy Calls

Account Updates Every Week

Phone Meetings by Request

Premium Plus

$999/mo

$799

Manage $10,000 Google Grant

10 Hours of Task Work

Unlimited Campaigns/Ads

Account Set-Up & Clean Up

Ad Copy Creation

Keyword Research

Weekly Compliance Checks

Monthly Strategy Calls

Account Updates Every Week

Phone Meetings by Request

Premium

$499/mo

Manage $10,000 Google Grant

5 Hours of Task Work

Unlimited Campaigns/Ads

Account Set-Up & Clean Up

Ad Copy Creation

Keyword Research

Weekly Compliance Checks

Monthly Strategy Calls

Account Updates Every Week

Phone Meetings by Request

Interested in our Google Grant Management service? Please click the button below and select a time you'd like us to call you!

Interested in our Google Grant Management service?
Please click below to contact us and we'll get back to you within 24 hours.

Let's Talk Google Grants

“We're really excited to be working with Elevate Clicks. The monthly and weekly ad performance reports are great tools and they've been very helpful as we improve our high performing landing pages to attract more visitors to our website.”

Julie Casey

President, Prader-Willi California Foundation

FAQ: Google Grant management

An ad group is a themed group of keywords (words people search for on Google) matching your ad title, focus, or topic.

If the focus/topic and title of the ad is "Human Trafficking Causes". Therefore, the title of this ad group would be "Human Trafficking Causes" and would include the following keywords: causes of human trafficking, human trafficking causes, what causes human trafficking, the major cause of human trafficking, causes and effects of human trafficking, etc.

Any keyword that includes "human trafficking causes" in any order would be added to this ad group.

The more ad groups your account contains, the more likely you will see your $10,000 monthly budget fully used.

The more ad groups your account contains, the more likely you will see your $10,000 monthly budget fully used.

What is an AdGroup?

An AdGroups is a group of highly themed keywords. For example, in the two rows below, each ad group contains a keyword list focusing on what you'll like to advertise. There is no minimum or maximum number of keywords that can be in an AdGroup.

AdGroup #1: (Theme is Causes of Deforestation)
What causes deforestation, causes of deforestation, deforestation causes, causes and effects of deforestation.

AdGroup #2: (Theme is How to Grow Your Church)
How to grow your church, church growth strategies, growing your church free strategies, strategies proven to growing your church.

The AdGroup list below would not be acceptable due to the keywords not being themed.

AdGroup #1:
Nonprofit, donate, fundraise, how to grow your nonprofit, car donation, how to raise funds, corporate sponsors.

AdGroup #2
How to grow your church, gain more members for your church, increase church attendees, increase church goers.

Do more ad groups result in higher ad spend?

This is usually the case, but not always. It ultimately depends on the search volume of the keywords within an ad group and other scoring factors determining ad rank.

What is ad optimization?

Ad optimization refers to how frequently we update your account (add/remove keywords, ads, etc.). The rate at which we update your account will depend on your service plan.

What is keyword research and suggestion?

We will provide a list of keywords that we believe will help your account succeed. The list will include each keyword's monthly search volume and cost per click.

What is A/B split testing?

A/B testing (often referred to as split testing) is measuring two variations against one another to determine the higher performing version. A/B split testing can be done with landing pages, ads, websites, etc. The one with the higher conversion rate (Doesn't have to be conversion rate) wins! The "loser" version is replaced and the split testing begins all over again.

Can I promote my social media channels?

Unfortunately, you cannot. It is mandatory that all ads point to the website(s) associated with your nonprofit.

What are landing page templates?

We'll create custom landing pages to deliver a 1:1 experience for users. Creating landing pages that matches what users are searching for leads to higher ad spend, better performance, and significantly higher ad spend (maxing out your grant).

Have You Heard of the $10,000 Google Grant?

What is Google Grants?

You'll Get A Monthly Budget

You'll Get A Yearly Budget

You'll Get Approved

You'll Increase Your Clicks

You'll Have A Fixed Budget

You'll Have No Minimum Spend

Eligibility:

How It Works

Attract

Convert

Nurture

Close

1. We'll create ads for you.

2. Donors find you on Google.

3. You'll Get Donations.

Google Grants it's like rocket science and it's all we do!

Google Grant Certified

Keeping You Compliant

Ad Research

Account Clean-Up

Landing Pages

Long Term Agreements?

Need to Apply? Suspended?

Google Grant management pricing

FAQ: Google Grant management