Ever Heard of the $10,000 Google Grant?

Have You Heard of the $10,000 Google Grant?

Qualifying nonprofits receive a monthly $10,000 in free online advertising credit from Google. At Elevate Clicks, we help nonprofits secure the Google Grant and provide ongoing management. Click below to learn more about Google Grants and our pricing.
Gospel for Asia
First Descents
Carolina Raptor Center
Mind Body Medicine
Appalachian Trail Conservancy
Knots of Love
YMCA
American SPCC
YSI
Back on my Feet
Gospel's for Asia
Living Beauty
DePelchin Children's Center
Water 4
The Marriage Hub

“Elevate clicks has elevated our $40,000/mo Google Grants Pro to the next level! The custom conversion lading pages and tracking implementation have catapulted our campaigns, and allowed us to cultivate new supporters and donors! They worked with us to research, understand, and execute campaign that receive attention. They listen and deliver. Thank you!”

Genevieve Rivera
Genevieve Rivera
Marketing & Fundraising, American SPCC

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What is Google Grants for Nonprofits?

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You'll Get A Monthly Budget

Qualifying nonprofits receive $10,000 in free online advertising (Google AdWords) credit each month from Google, with a maximum daily budget of $329.
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You'll Get A Yearly Budget

By actively managing your account, you'll continue to receive the $10,000 credit each month without ever needing to reapply. This is $120,000 annually!
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You'll Get Approved

We'll take care of obtaining your nonprofit’s Google Grants at no additional charge. Just sit back and we'll take care of getting you approved.
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You'll Increase Your Clicks

Earn up to 5,000 new clicks per month to your website! When your ad appears and is clicked, $2 is deducted from your monthly budget of $10,000.
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You'll Have A Fixed Budget

There’s no need to worry about going over budget—once you've used up your free $10,000 for the month, your ads will stop running until next month.
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You'll Have No Minimum Spend

No need to worry about spending a minimum amount per month—as long as your active, you'll continue to receive the $10,000 credit each month!
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How to qualify for a Google Grant:

Take a look below to find out if your nonprofit is eligible for Google Grants for nonprofits. You must:

  • Hold current 501c3 charity status
  • Agree to Google Grants' terms and conditions
  • Have a live website with substantial content
  • Not be a governmental organization
  • Not be a hospital or medical group
  • Not be a childcare center or academic institution
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Benefits of us managing your account.

We specialize in utilizing Google Grants for nonprofits and our amazing numbers speak for themselves.

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3,082 Clicks Per Month

On average, our clients generate an extra 3,082 clicks per month. This increases your brand awareness and helps you generate online donations.
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$1 Spent = $59 Gained

You can expect to use at least $5,843 (average) of your Google Grant budget every month. This means for every dollar you spend with us you get back $59.
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3.94% CTR

You can expect your ad to beat your competitors. On average, our ads receive 4 times the amount of clicks (average CTR is only 1%).
View Our Pricing
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How Google Grant Works.

1) Your ad will display on Google pages if it matches what someone is searching for.
2) Ads will display higher than organic listings (non-ads).
3) Nonprofits compete for ad space. Learn about our Google Grant management.

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You can advertise locally to globally. It's up to you!

Target certain states, cities or even within a radius - perfect for reaching your most important audience!

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Steps to growing your online donations.

Google Grants is a valuable tool for bringing potential new supporters to your website. With our Google Grants management service we will help you get the most out of your Google Grant.

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Attract

Use Google Grants to attract the right kind visitors back to your website.
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Convert

Design a high performing landing page to collect a user's name and email.
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Nurture

Provide nurturing content designed to build a relationship with the user.
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Close

Ask users to get involved with your nonprofit at the appropriate time.

1. You'll be found on Google.

When a user searches a phrase relevant to the ad you’ve created, your ad will appear on the first page of their search results. That user will click on your awesome ad, which will take them to your website (landing page).

Note: Most Google Grants traffic represents first time visitors to your site, who will usually not donate immediately to a nonprofit they have never heard of before. The first click is just the beginning!

We use custom landing pages.

Users will join your email list if you can provide great value—such as interesting stories or important information—in return. At a minimum, your landing page should collect the user's name and email.

conversions not clicks
conversions not clicks

3. You'll build relationships.

Receiving an opt-in is your first step to building long lasting donor relationships. Ideally, you should not send any donation solicitations until you've provided enough content that is relevant to the user’s original interest in your work, identified through the search phrase that landed them on your ad.

4. You'll get online donations.

After you've established a relationship through engaging and informative emails, you can ask the subscriber to join and support your efforts as a recurring donor.

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How automation works with Google Grants.

Automation allows you to create an email sequence that automatically emails your potential donor and moves them further down the donor funnel - say goodbye to manual scheduling!

Tom Subscribes to Your Newsletter
He found your nonprofit through your Google  Ad
February 1st, 2017
Tom will be nurtured for an additional 4-8 weeks
On average, a user feels comfortable donating after 4-8 emails
Emails will be sent every Friday
Tom starts receiving a weekly email
He'll receive content based on what he's passionate about
February 10th, 2017 (The following Friday)
Tom is asked to get involved
By this time he'll feel confident and donate to your cause
March 31st, 2017
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Let's talk about bidding on keywords.

With a maximum $2.00 bid restriction, most nonprofits have struggled using Google Grants. Even though you may use any keyword - due to only bidding the maximum $2.00 and not the entire original priced amount - you'll place low on ad rank. Below you'll find examples of good types of keywords you should bid on (left) and which ones to avoid (right).

What is deforestation: $1.77 per click
Water crisis in India: $1.74 per click
Scarcity of water: $1.42 per click
Sponsor a child in India: $26.03 per click
Support a child in need: $9.25 per click
Best charities to donate to: $4.44 per click
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What You'll Receive With Our Services

Unlike many agencies that just focus on clicks, we focus on conversions. This will lead to donations, fundraisers, and email subscribers. We achieve this by matching the ads we create with custom branded landing pages that convert, look awesome, and just win over competition. Here's an example.

Research

You'll Have Unlimited Ads

We don't place limits on the amount of ads we create. The more ads you have the more exposure you'll receive.
Test and Re-Test

You'll Work With Talent

We are one of the first agencies to receive global Google Ad Grant Certification from Google.
Custom Pages

You'll Get Performance

We'll optimize your account at least once per week. This ensures your account's performance improves week by week.
Research

You'll Have Research

We’ll determine what motivates your visitors to convert, and create a strategy to win over competition.
Test and Re-Test

You'll Receive a Strategy

Is the bread crump strategy the best solution? What about multi step pages? We'll provide a strategy that works.
Custom Pages

You'll Get Custom Pages

We'll keep this short and simple. We never use generic templates. All pages are 100% custom and branded.

“A few years ago, Frost Valley applied for the "Google Pro Grant" and we now receive $40,000 per month in advertising spending, which Elevate manages. Even if only one of those visitors books with us, our agreement with Elevate more than pays for itself. We all qualify for this - it's a no brainer! Managing Google AdWords on my own was a task that I not only didn't have time for but also it was simply out of my realm of expertise. We aren't equipped to do this on our own. I have worked with Carlos at Elevate for several years now, and we talk about our camp's goals, what programs we need to push and what programs are full, and he takes care of making sure the right campaigns are getting to the right people. What I love about this is that I get weekly and monthly reports of our progress. I know exactly which campaigns are most popular week to week, month to month. This gives me insight into what our market is searching for and what words they're using to find us. There's so much that can be done with that information beyond Google adwords. About 23% of our website traffic comes from Google AdWords, and there's no way we could reach that many people without Elevate's expertise. I'm happy to talk more about them with anyone who is interested!”

Amanda Hinski
Amanda Hinski
Chief Marketing Office, YMCA

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2004

Year We Gained Our First Client
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Certified Agencies Beating Our Price
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95%

All Time Client Retention Rate
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0

All Time Google Grants Lost
Google Grant Management: credit card icon

Google Grant Management Certified by Google.

We offer month to month and no set-up fee options. Contact us to learn more about our pricing!
Prestige
$999/mo
Unlimited AdGroups Per Account
Account Set-up or Clean Up
Keyword Research & Suggestion
Monthly Ad Optimization
Monthly + Weekly Reports (view example)
$40K Google Grants Pro Management
Custom Landing Pages
Google Analytics Tracking Implementation
Landing Page A/B Split Testing
Scroll and Click Heat Map
Live Recording Pages
Phone Meetings by Request
Weekly Meetings/Strategy Sessions
Premium Plus
 $499/mo
Unlimited AdGroups Per Account
Account Set-up or Clean Up
Keyword Research & Suggestion
Monthly Ad Optimization
Monthly + Weekly Reports (view example)
Custom Landing Pages
Google Analytics Tracking Implementation
Landing Page A/B Split Testing
Phone Meetings by Request
Monthly Meetings/Strategy Sessions
Premium
 $299/mo
Unlimited AdGroups Per Account
Account Set-up or Clean Up
Keyword Research & Suggestion
Monthly Ad Optimization
Monthly Reports (view example)
Custom Landing Pages
Google Analytics Tracking Implementation
Phone Meetings by Request
Monthly Meetings/Strategy Sessions
Prestige
$199/mo
Up To 10 AdGroups Per Account
Account Set-up or Clean Up
Keyword Research & Suggestion
Monthly Ad Optimization
Monthly Reports (view example)
Custom Landing Pages
Google Analytics Tracking Implementation
Phone Meetings by Request
Premium Plus
 $149/mo
Up To 5 AdGroups Per Account
Account Set-up or Clean Up
Keyword Research & Suggestion
Monthly Ad Optimization
Monthly Reports (view example)
Custom Landing Pages
Email Support Only
Premium
 $99/mo
Up To 3 AdGroups Per Account
Account Set-up or Clean Up
Keyword Research & Suggestion
Monthly Ad Optimization
Monthly Reports (view example)
Custom Landing Pages
Email Support Only
Interested in our Google Grant Management service? Please click the button below and select a time you'd like us to call you!
Interested in our Google Grant Management service?
Please click the button below and select a time you'd like us to call you!
Schedule My Call

“We're really excited to be working with Elevate Clicks. The monthly and weekly ad performance reports are great tools and they've been very helpful as we improve our high performing landing pages to attract more visitors to our website.”

Julie Casey
Julie Casey
President, Prader-Willi California Foundation

FAQ: Google Grant management

An ad group is a themed group of keywords (words people search for on Google) matching your ad title, focus, or topic.

If the focus/topic and title of the ad is "Human Trafficking Causes". Therefore, the title of this ad group would be "Human Trafficking Causes" and would include the following keywords: causes of human trafficking, human trafficking causes, what causes human trafficking, the major cause of human trafficking, causes and effects of human trafficking, etc.

Any keyword that includes "human trafficking causes" in any order would be added to this ad group.

The more ad groups your account contains, the more likely you will see your $10,000 monthly budget fully used.
The more ad groups your account contains, the more likely you will see your $10,000 monthly budget fully used.
How do you determine an AdGroup?
An AdGroups is a group of highly themed keywords. For example, in the two rows below, each ad group contains a keyword list focusing on what you'll like to advertise. There is no minimum or maximum number of keywords that can be in an AdGroup.

AdGroup #1:
What causes deforestation, causes of deforestation, deforestation causes, causes and effects of deforestation.

AdGroup #2:
How to grow your church, church growth strategies, growing your church free strategies, strategies proven to growing your church.

The AdGroup list below would not be acceptable due to the keywords not being highly themed.

AdGroup #1:
Nonprofit, donate, fundraise, how to grow your nonprofit, car donation, how to raise funds, corporate sponsors.

AdGroup #2
How to grow your church, gain more members for your church, increase church attendees, increase church goers.
What is ad optimization?
Ad optimization refers to how frequently we update your account (add/remove keywords, ads, etc.). The rate at which we update your account will depend on your service plan.
What is ad development and creation?
We will create the ad on your behalf. This includes generating the ad copy. You will also have the option of reviewing the ad before it goes life.
What is account reporting?
We will provide a list of keywords that we believe will help your account succeed. The list will include each keyword's monthly search volume and cost per click.
What is A/B split testing?
A/B testing (often referred to as split testing) is measuring two variations against one another to determine the higher performing version. A/B split testing can be done with landing pages, ads, websites, etc. The one with the higher conversion rate (or which ever rate you're measuring success) wins! The "loser" version is replaced and the split testing begins all over again.
Can I promote my social media channels?
Unfortunately, you cannot. It is mandatory that all ads point to the website(s) associated with your nonprofit.
Do more ad groups always result in higher budget spending per month?
This is usually the case, but not always. It ultimately depends on the monthly search volume of the keywords within an ad group and other scoring factors determining ad rank.
What is landing page consultation?
We provide consultation on how your landing page (the page that a user reaches when they click your ad) should be designed to generate potential supporters and increase conversions.
How do you guarantee a Google Grant?
We will apply on your behalf and guarantee to secure the Google Grant or give you your money back. However, we do not guarantee performance, this includes, but is not limited to maintaining a specific click through rate or achieving a minimum ad spent. This is due to us not being able to control the way a user may interact online.
What are preset monthly meetings?
Clients may schedule a recurring monthly meeting with their account rep to go over performance and goals.