“Elevate Click’s web intellect and creativity has allowed Zen Hospice Project to finally explore online marketing. It is with their guidance that our brand footprint can expand from beyond the Bay Area to different markets across North America.”
We specialize in utilizing Google Grants for nonprofits and our amazing numbers speak for themselves.
1) Your ad will display on Google pages if it matches what someone is searching for.
2) Ads will display higher than organic listings (non-ads).
3) Nonprofits compete for ad space. Learn about our Google Grant management.
Google Grants is a valuable tool for bringing potential new supporters to your website. With our Google Grants management service we will help you get the most out of your Google Grant.
When a user searches a
phrase relevant to the ad you’ve created, your ad will appear on the first page
of their search results. That user will click on your awesome ad, which will
take them to your website (landing page).
Note: Most Google Grants traffic represents first time visitors to your site, who will usually not donate immediately to a nonprofit they have never heard of before. The first click is just the beginning!
Users will join your email list if you can provide great value—such as interesting stories or important information—in return. At a minimum, your landing page should collect the user's name and email.
Receiving an opt-in is your first step to building long lasting donor relationships. Ideally, you should not send any donation solicitations until you've provided enough content that is relevant to the user’s original interest in your work, identified through the search phrase that landed them on your ad.
After you've established a relationship through engaging and informative emails, you can ask the subscriber to join and support your efforts as a recurring donor.
Automation allows you to create an email sequence that automatically emails your potential donor and moves them further down the donor funnel - say goodbye to manual scheduling!
With a maximum $2.00 bid restriction, most nonprofits have struggled using Google Grants. Even though you may use any keyword - due to only bidding the maximum $2.00 and not the entire original priced amount - you'll place low on ad rank. Below you'll find examples of good types of keywords you should bid on (left) and which ones to avoid (right).