Let's Talk Google Grants

Ever Heard of the $10,000 Google Grant?

Ever Heard of the $10,000 Google Grant?

Qualifying nonprofits receive a monthly $10,000 in free online advertising credit from Google. At Elevate Clicks, we help nonprofits get the most out of Google Grants. Explore Google Grants and learn more about this program and how it can increase online donations and awareness for your nonprofit today!
Mind Body Medicine
Carolina Raptor Center
LA Zoo
Appalachian Trail
Gospel for Asia
Restore NYC
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What is Google Grants for Nonprofits?

Google Grants is the nonprofit version of Google AdWords, which displays your ad to people who are searching on Google. Once your nonprofit is approved to participate, you’ll receive $10,000 in AdWords advertising credit each month at no cost to you.

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You'll Get A Monthly Budget

Qualifying nonprofits receive $10,000 in free online advertising (Google AdWords) credit each month from Google, with a maximum daily budget of $329.
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You'll Get A Yearly Budget

By actively managing your account, you'll continue to receive the $10,000 credit each month without ever needing to reapply. This is $120,000 annually!
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You'll Get Approved

We'll take care of obtaining your nonprofit’s Google Grants approval at no additional cost, regardless of your organization’s size or focus area.
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You'll Increase Your Clicks

Earn up to 5,000 new clicks per month to your website! When your ad appears and is clicked, $2 is deducted from your monthly budget of $10,000.
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You'll Have A Fixed Budget

There’s no need to worry about going over budget—once you've used up your free $10,000 for the month, your ads will stop running until next month.
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You'll Have No Minimum Spend

No need to worry about spending a minimum amount per month—as long as your active, you'll continue to receive the $10,000 credit each month!
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How to qualify for a Google Grant:

Take a look below to find out if your nonprofit is eligible for Google Grants for nonprofits. You must:

  • Hold current 501c3 charity status
  • Agree to Google Grants' terms and conditions
  • Have a live website with substantial content
  • Not be a governmental organization
  • Not be a hospital or medical group
  • Not be a childcare center or academic institution

Using Google Grants means getting more out of every advertising dollar you spend. That’s the idea, and the mission, behind everything we do.

Get more out of your advertising.

To help nonprofits get more out of every advertising dollar spent, we took the approach to specialize in Google Grants. Unlike many agencies that add services to increase their bottom line revenue, we only focus on Google Grants to provide a premium service. Below you'll find how much more you can get if you invest $200/mo in advertising and pay $2 per click.

Same Cost To You
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Get up to 5,000 Clicks/mo
(paying $2 per click)
Our Expertise
We Create the Ads
$200/mo Advertising Cost
Using Our Service
Get up to 100 Clicks/mo
(paying $2 per click)
You Create the Ads
$200/mo Advertising Cost
Using Facebook ads & others
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Benefits of us managing your account.

We specialize in utilizing Google Grants for nonprofits and our amazing numbers speak for themselves.

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3,082 Clicks Per Month

On average, our clients generate an extra 3,082 clicks per month. This increases your brand awareness and helps you generate online donations.
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$1 Spent = $59 Gained

You can expect to use at least $5,843 (average) of your Google Grant budget every month. This means for every dollar you spend with us you get back $59.
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3.94% CTR

You can expect your ad to beat your competitors. On average, our ads receive 4 times the amount of clicks (average CTR is only 1%).
View Our Pricing
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Where will your ad appear?

Google Grants will display your ad on the first relevant search page, at either the top or bottom of the page. Most Google Grants traffic represents first time visitors to your site, who will usually not donate immediately to a nonprofit they have never heard of before. The first click is just the beginning!

Use custom landing pages.

Users will join your email list if you can provide great value—such as interesting stories or important information—in return. At a minimum, your landing page should collect the user's name and email.

Did we mention we never use templates? Here is an example of a landing page we've built.

conversions not clicks
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You can advertise locally to globally. It's up to you!

Target certain states, cities or even within a radius - perfect for reaching your most important audience!

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Google Grants Handbook

Get my Google Grant Guide. 100% Free!

This info-packed guide is a comprehensive resource that will walk you through the entire process of applying for, managing, and optimizing your Google Grant. You’ll also find quick tips on how to collect online donations, increase newsletter subscribers, and much more.

Get My Free Copy Now!
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Steps to growing your online donations.

Google Grants is a valuable tool for bringing potential new supporters to your website. With our Google Grants management service we will help you get the most out of your Google Grant.

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Attract

Use Google Grants to attract the right kind visitors back to your website.
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Convert

Design a high performing landing page to collect a user's name and email.
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Nurture

Provide nurturing content designed to build a relationship with the user.
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Close

Ask users to get involved with your nonprofit at the appropriate time.

1. You'll be found on Google.

When a user searches a phrase relevant to the ad you’ve created, your ad will appear on the first page of their search results. That user will click on your awesome ad, which will take them to your website (landing page).

Note: Most Google Grants traffic represents first time visitors to your site, who will usually not donate immediately to a nonprofit they have never heard of before. The first click is just the beginning!

We use custom landing pages.

Users will join your email list if you can provide great value—such as interesting stories or important information—in return. At a minimum, your landing page should collect the user's name and email.

conversions not clicks
conversions not clicks

3. You'll build relationships.

Receiving an opt-in is your first step to building long lasting donor relationships. Ideally, you should not send any donation solicitations until you've provided enough content that is relevant to the user’s original interest in your work, identified through the search phrase that landed them on your ad.

4. You'll get online donations.

After you've established a relationship through engaging and informative emails, you can ask the subscriber to join and support your efforts as a recurring donor.

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How automation works with Google Grants.

Automation allows you to create an email sequence that automatically emails your potential donor and moves them further down the donor funnel - say goodbye to manual scheduling!

Tom Subscribes to Your Newsletter
He found your nonprofit through your Google  Ad
February 1st, 2017
Tom will be nurtured for an additional 4-8 weeks
On average, a user feels comfortable donating after 4-8 emails
Emails will be sent every Friday
Tom starts receiving a weekly email
He'll receive content based on what he's passionate about
February 10th, 2017 (The following Friday)
Tom is asked to get involved
By this time he'll feel confident and donate to your cause
March 31st, 2017
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Let's talk about bidding on keywords.

With a maximum $2.00 bid restriction, most nonprofits have struggled using Google Grants. Even though you may use any keyword - due to only bidding the maximum $2.00 and not the entire original priced amount - you'll place low on ad rank. Below you'll find examples of good types of keywords you should bid on (left) and which ones to avoid (right).

What is deforestation: $1.77 per click
Water crisis in India: $1.74 per click
Scarcity of water: $1.42 per click
Sponsor a child in India: $26.03 per click
Support a child in need: $9.25 per click
Best charities to donate to: $4.44 per click
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Our process.

Whether you need to apply for a Google Grant or own an active (or inactive) account, here are 5 simple steps you can expect during your first on boarding month with Elevate Clicks.

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We'll apply on your behalf to secure the Google Grant (guaranteed or your money back). On average, Google will accept or decline your application within 3-5 days.
Once your nonprofit is approved, our team will perform keyword research and create a strategy and goal proposal.
You'll begin receiving monthly and weekly reports, which we will review together during our monthly calls.
During the 3-5 day waiting period, we'll schedule a strategy call to learn more about your nonprofit and goals.
We'll schedule a final call to discuss our proposal, review the ads prior to going live, and set a preset monthly meeting.
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If your account is active, we'll sync it with our MCC (umbrella account) so that we can provide management support. If it's inactive, we'll call Google to reinstate it.
Based on what we see, our team will perform a keyword research and create a strategy and goal proposal.
We'll schedule a final call to discuss our proposal, review the ads, and schedule a standing monthly meeting.
We'll schedule a strategy call to learn more about your nonprofit and goals prior to making changes to your account.
We'll usually do a major overhaul of your strategy and approach. We find that most existing accounts have not been created or optimized for maximum results.
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