Ever Heard of the $10,000 Google Grant?

Google Grants + CRO Brings Real Measurable Results

Google Grants is amazing, but only if you have the right tool: CRO. Conversion rate optimization (CRO) is all about having custom landing pages that fight against users short attention span, help beat your competition, and provides value to your advertising dollars. CRO is all about quality conversions, not plain o' clicks.
Carolina Raptor Center
Gospel for Asia
First Descents
Mind Body Medicine
Appalachian Trail
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What is Google Grants for Nonprofits?

Google Grants is the nonprofit version of Google AdWords, which displays your ad to people who are searching on Google. Once your nonprofit is approved to participate, you’ll receive $10,000 in advertising credit each month at absolutely no cost to you!

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You'll Get A Monthly Budget

Qualifying nonprofits receive $10,000 in free online advertising (Google AdWords) credit each month from Google, with a maximum daily budget of $329.
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You'll Get A Yearly Budget

By actively managing your account, you'll continue to receive the $10,000 credit each month without ever needing to reapply. This is $120,000 annually!
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You'll Get Approved

We'll take care of obtaining your nonprofit’s Google Grants approval at no additional cost, regardless of your organization’s size or focus area.
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You'll Increase Your Clicks

Earn up to 5,000 new clicks per month to your website! When your ad appears and is clicked, $2 is deducted from your monthly budget of $10,000.
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You'll Have A Fixed Budget

There’s no need to worry about going over budget—once you've used up your free $10,000 for the month, your ads will stop running until next month.
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You'll Have No Minimum Spend

No need to worry about spending a minimum amount per month—as long as your active, you'll continue to receive the $10,000 credit each month!
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How to qualify for a Google Grant:

Take a look below to find out if your nonprofit is eligible for Google Grants for nonprofits. You must:

  • Hold current 501c3 charity status
  • Agree to Google Grants' terms and conditions
  • Have a live website with substantial content
  • Not be a governmental organization
  • Not be a hospital or medical group
  • Not be a childcare center or academic institution
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Benefits of us managing your account.

We specialize in utilizing Google Grants for nonprofits and our amazing numbers speak for themselves.

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3,082 Clicks Per Month

On average, our clients generate an extra 3,082 clicks per month. This increases your brand awareness and helps you generate online donations.
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$1 Spent = $59 Gained

You can expect to use at least $5,843 (average) of your Google Grant budget every month. This means for every dollar you spend with us you get back $59.
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3.94% CTR

You can expect your ad to beat your competitors. On average, our ads receive 4 times the amount of clicks (average CTR is only 1%).
View Our Pricing
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How Google Grants Works.

1) Your ad will display on Google pages if it matches what someone is searching for.
2) Ads will display higher than organic listings (non-ads).
3) Nonprofits compete for ad space. Learn about our Google Grant management.

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You can advertise locally to globally. It's up to you!

Target certain states, cities or even within a radius - perfect for reaching your most important audience!

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Steps to growing your online donations.

Google Grants is a valuable tool for bringing potential new supporters to your website. With our Google Grants management service we will help you get the most out of your Google Grant.

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Use Google Grants to attract the right kind visitors back to your website.
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Design a high performing landing page to collect a user's name and email.
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Provide nurturing content designed to build a relationship with the user.
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Ask users to get involved with your nonprofit at the appropriate time.

1. You'll be found on Google.

When a user searches a phrase relevant to the ad you’ve created, your ad will appear on the first page of their search results. That user will click on your awesome ad, which will take them to your website (landing page).

Note: Most Google Grants traffic represents first time visitors to your site, who will usually not donate immediately to a nonprofit they have never heard of before. The first click is just the beginning!

We use custom landing pages.

Users will join your email list if you can provide great value—such as interesting stories or important information—in return. At a minimum, your landing page should collect the user's name and email.

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3. You'll build relationships.

Receiving an opt-in is your first step to building long lasting donor relationships. Ideally, you should not send any donation solicitations until you've provided enough content that is relevant to the user’s original interest in your work, identified through the search phrase that landed them on your ad.

4. You'll get online donations.

After you've established a relationship through engaging and informative emails, you can ask the subscriber to join and support your efforts as a recurring donor.

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How automation works with Google Grants.

Automation allows you to create an email sequence that automatically emails your potential donor and moves them further down the donor funnel - say goodbye to manual scheduling!

Tom Subscribes to Your Newsletter
He found your nonprofit through your Google  Ad
February 1st, 2017
Tom will be nurtured for an additional 4-8 weeks
On average, a user feels comfortable donating after 4-8 emails
Emails will be sent every Friday
Tom starts receiving a weekly email
He'll receive content based on what he's passionate about
February 10th, 2017 (The following Friday)
Tom is asked to get involved
By this time he'll feel confident and donate to your cause
March 31st, 2017
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Let's talk about bidding on keywords.

With a maximum $2.00 bid restriction, most nonprofits have struggled using Google Grants. Even though you may use any keyword - due to only bidding the maximum $2.00 and not the entire original priced amount - you'll place low on ad rank. Below you'll find examples of good types of keywords you should bid on (left) and which ones to avoid (right).

What is deforestation: $1.77 per click
Water crisis in India: $1.74 per click
Scarcity of water: $1.42 per click
Sponsor a child in India: $26.03 per click
Support a child in need: $9.25 per click
Best charities to donate to: $4.44 per click