Let's Talk Google Grants

Ever Heard of the $10,000 Google Grant?

Ever Heard of the $10,000 Google Grant?

Google Grant provides nonprofits with $10,000 in free online advertising. What do we do? We use Google Grants to generate online donations.
Explore Google Grants
Google Icon

Let's review Google Grants for nonprofits.

Google Grants is the nonprofit edition of Google AdWords, which displays your ad to people who are searching on Google. If you’re a qualifying nonprofit, you’ll receive $10,000 in AdWords advertising credit each month. Read below to learn more about Google Grants for nonprofits.

Piggy Bank

Monthly Budget

Qualifying nonprofits receive $10,000 in free Google AdWords (online advertising) credit each month from Google with a maximum daily budget of $329.
renewal icon elevate clicks

Pretty Much Forever

As long as you actively manage your Google Grant account, you'll continue to receive the $10,000 credit month after month without ever reapplying.
application icon elevate clicks

No Grant Writer Required

Hiring a grant writer is not necessary for acquiring your Google Grant account. We'll take care of this at no cost for any size nonprofit organization.
pay per click icon

Spending The $

Each time your ad is clicked, you'll be charged $2 (average), which is taken out of your Google Grant budget. This can result in 5,000 clicks per month.
credit card icon

Exceeding Your Budget

Once you've used the $10,000 for the month your ads will stop showing. So relax, there's no need to worry about going over your budget.
adwords icon

The Look of the Ads

Your ads will be text-based only and will appear at the top or bottom of a Google search results page. You can view some examples by clicking here.
hot air balloon

Okay, now, let's see if you qualify:

Take a look below to find out if your nonprofit is eligible for Google Grants for nonprofits. You must:

  • Hold current 501c3 charity status.
  • Agree to Google Grant’s terms and conditions.
  • Have a live website with substantial content.
  • Not be a governmental organization.
  • Not be a hospital or medical group.
  • Not be a school, childcare center or academic institution.
map icon

Benefits of us managing your account.

We specialize in utilizing Google Grants for nonprofits and our amazing numbers speak for themselves.

Piggy Bank

3,082 Clicks Per Month

On average, our clients generate an extra 3,082 clicks per month. This increases your brand awareness and helps you generate online donations.
renewal icon elevate clicks

$1 Spent = $59 Gained

You can expect to use at least $5,843 (average) of your Google Grant budget every month. This means for every dollar you spend with us you get back $59.
application icon elevate clicks

3.94% CTR

You can expect your ad to beat your competitors. On average, our ads receive 4 times the amount of clicks (average CTR is only 1%).
View Our Pricing
map icon

Where will your ad appear?

Google Grants for nonprofits allows your ad to be shown on the top of the first page of Google search.

google grant methodology

How it works.

Google Grants is a great tool used to bring new users through your top funnel.

Convert Icon


Use Google Grants to attract the right kind visitors back to your website.
Convert Icon


Design a high performing landing page to collect a user's name and email.
Nurture Icon


Provide nurturing content designed to build a relationship with the user.
Close Icon


Ask users to get involved with your nonprofit at the appropriate time.

1. Create an awesome ad!

Use your Adwords for nonprofits platform and start by creating an ad that asks users to learn more about your mission. Don't ask them to donate or fundraise just yet.

2. People find you on Google.

When a user's search matches your keywords, your ad will appear above or below the organic search results. Ad rank is based on ad relevance to your keywords, landing page, site links, and performance.

conversions not clicks

3. You start receiving support.

After a user clicks your ad, they'll be redirected to your landing page. At a minimum, your landing page should be designed to collect the user's email and name. Here is an example of a landing page.

map icon

You can advertise locally to globally. It's up to you.

Target certain states, cities, countries or even within a radius - perfect for reaching your most important audience!

fake ad imagefake ad image

How automation works with Google Grants.

Automation allows you to create an email sequence that automatically emails your potential donor and moves them further down the donor funnel - say goodbye to manual scheduling!

Tom Subscribes to Your Newsletter
He found your nonprofit through your Google  Ad
February 1st, 2017
Tom will be nurtured for an additional 4-8 weeks
On average, a user feels comfortable donating after 4-8 emails
Emails will be sent every Friday
Tom starts receiving a weekly email
He'll receive content based on what he's passionate about
February 10th, 2017 (The following Friday)
Tom is asked to get involved
By this time he'll feel confident and donate to your cause
March 31st, 2017
office worker icon

Let's talk about bidding on keywords.

With a maximum $2.00 bid restriction, most nonprofits have struggled using Google Grants. Even though you may use any keyword - due to only bidding the maximum $2.00 and not the entire original priced amount - you'll place low on ad rank. Below you'll find examples of good types of keywords you should bid on (left) and which ones to avoid (right).

What is deforestation: $1.77 per click
Water crisis in India: $1.74 per click
Scarcity of water: $1.42 per click
Sponsor a child in India: $26.03 per click
Support a child in need: $9.25 per click
Best charities to donate to: $4.44 per click