FAQ: Google Grant management
What is an ad group?
An ad group is a themed group of keywords (words people search for on Google) matching your ad title, focus, or topic.
We'll use the ad example below.
You'll notice the focus/topic and title of the ad is "Human Trafficking Causes". Therefore, the title of this ad group would be "Human Trafficking Causes" and would include the following keywords: causes of human trafficking, human trafficking causes, what causes human trafficking, the major cause of human trafficking, causes and effects of human trafficking, etc.
Any keyword that includes "human trafficking causes" in any order would be added to this ad group.
Human Trafficking Causes - What Causes Human Trafficking?
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The more ad groups your account contains, the more likely you will see your $10,000 monthly budget fully used.
What is ad optimization?
Ad optimization refers to how frequently we update your account (add/remove keywords, ads, etc.). The rate at which we update your account will depend on your service plan.
What is ad development and creation?
We will create the ad on your behalf. This includes generating the ad copy. You will also have the option of reviewing the ad before it goes life.
What is account reporting?
We will provide a list of keywords that we believe will help your account succeed. The list will include each keyword's monthly search volume and cost per click.
What is A/B split testing?
A/B testing (often referred to as split testing) is measuring two variations against one another to determine the higher performing version. A/B split testing can be done with landing pages, ads, websites, etc. The one with the higher conversion rate (or which ever rate you're measuring success) wins! The "loser" version is replaced and the split testing begins all over again.
Can I promote my social media channels?
Unfortunately, you cannot. It is mandatory that all ads point to the website(s) associated with your nonprofit.
Do more ad groups always result in higher budget spending per month?
This is usually the case, but not always. It ultimately depends on the monthly search volume of the keywords within an ad group and other scoring factors determining ad rank.
What is landing page consultation?
We provide consultation on how your landing page (the page that a user reaches when they click your ad) should be designed to generate potential supporters and increase conversions.
How do you guarantee a Google Grant?
We will apply on your behalf and guarantee to secure the Google Grant or give you your money back. However, we do not guarantee performance, this includes, but is not limited to maintaining a specific click through rate or achieving a minimum ad spent. This is due to us not being able to control the way a user may interact online.
Can I move up or down on plans?
Yes, you may move up or down at any time. Once signed up, contact your account rep to change your plan.
What are preset monthly meetings?
Clients may schedule a recurring monthly meeting with their account rep to go over performance and goals.