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Google Grant Management + Conversion Rate Optimization

We took the approach to combine Google Grants with Conversion Rate Optimization (CRO). Unlike many agencies that just focus on clicks, we focus on quality conversions (quality > quantity). We create custom landing pages that convert, look awesome, and just win. Here's an example.

Research

Real In-Depth Research

We’ll determine what motivates your visitors to convert, and create a strategy to win over competition.
Test and Re-Test

Let's Test and Re-test

Is the bread crump strategy the best solution? What about multi step pages? It's all about micro-conversions.
Custom Pages

You'll Get Custom Pages

We'll keep this short and simple... We never use templates. Like never, ever, ever, ever. Ever!
More Conversions

A Lot More Conversion

Because we meet visitors goals and expectations, together this helps bring in more and more conversions.
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The Content Matters Too

Design is cool, but words are just as cool. The right words have a massive impact on generating conversions.
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We're CRO Experts

We gathered the knowledge from hundreds of clients, so we basically know what works and what doesn't.

We don't gain clients, we build relationships.

Geoff Shively
Knots of Love
Geoff Shively, Advisor to Knots of Love
“Elevate and their team give you max bang for your buck! Knots of Love trusts them with our entire AdWords spend... and Elevate Clicks is getting us an average CTR of over 10%!”
Geoffrey Dunlop
Zen Hospice Project
Geoffrey Dunlop, Director of Marketing
“Elevate Click’s web intellect and creativity has allowed Zen Hospice Project to finally explore online marketing. It is with their guidance that our brand footprint can expand from beyond the Bay Area to different markets across North America.”
Julie Casey
Prader-Willi California Foundation
Julie Casey, President
“We're really excited to be working with Elevate Clicks. The monthly and weekly ad performance reports are great tools and they've been very helpful as we improve our high performing landing pages to attract more visitors to our website.”
Edward Grandi
National Genealogical Society
Edward Grandi, Executive Director
“I am writing to thank the Elevate Clicks team for helping us with our Google AdWords. We have had the account for several years, but did not have anyone actively working on it, so the CTR was very low. Your group with not much work on our side has increase the CTR over 1000%!”
Cory Kennedy
Iowa Sports Foundation
Cory Kennedy, Marketing & Communications Director
“I am very impressed with the team at Elevate Clicks. Their knowledge of Google AdWords and Google Ad Grants for nonprofits is outstanding.”
Emily Chetkowski
Villi Poni Farm
Emily Chetkowski, President
“Elevate Clicks has driven loads of traffic to our website and brought much awareness to the critically endangered Newfoundland Pony that we are striving to help. Many thanks!.”
Diane Riccio
Youth Science Institute
Diane Riccio, Executive Director
“We were so pleased with their Google Adwords management abilities that we hired them to build our new website. It is AMAZING! The website is fully responsive so it looks great no matter how you access it. Thank you Elevate Clicks!”
Piggy Bank

$15,513,984

Managed Ad Spend Last 12 Months
Piggy Bank

8,715,721

Clicks Generated Last 12 Months
Piggy Bank

7.95%

Average Click Through Rate
Piggy Bank

0

All Time Google Grants Rejected
Google Grant Management: credit card icon

Google Grant Management With CRO Option

CRO is all about having custom landing pages that increase conversions month over month. Why CRO?
Prestige
$1,499/mo
Unlimited Ads
CRO Strategy Implementation
Keyword Research & Suggestion
Monthly + Weekly Performance Reports
Weekly Ad Optimization
Custom CRO Landing Pages
Conversion Tracking Implementation
Landing Page A/B Split Testing
Scroll and Click Heat Map
'User Testing' on Landing Pages
Live Recording Pages
Weekly Meetings/Strategy Sessions
Phone Meetings by Request
Premium Plus
 $599/mo
100 Total Ads
CRO Strategy Implementation
Keyword Research & Suggestion
Monthly + Weekly Performance Reports
Bi-Week Ad Optimization
Custom CRO Landing Pages
Conversion Tracking Implementation
Landing Page A/B Split Testing
Scroll and Click Heat Map
Weekly Meetings/Strategy Sessions
Phone Meetings by Request
Premium
 $499/mo
50 Total Ads
CRO Strategy Implementation
Keyword Research & Suggestion
Monthly Performance Reports
Bi-Week Ad Optimization
Custom CRO Landing Pages
Conversion Tracking Implementation
Landing Page A/B Split Testing
Weekly Meetings/Strategy Sessions
Phone Meetings by Request
Pro Charity Plus
$299/mo
80 Total Ads
Google Grant Application Included
Keyword Research & Suggestion
Account Set-Up and Clean Up
Monthly Performance Reports
Monthly Ad Optimization
CRO Landing Page Templates
CRO Consultation
Phone Meetings by Request
Monthly Meetings/Strategy Calls
Pro Charity
 $199/mo
40 Total Ads
Google Grant Application Included
Keyword Research & Suggestion
Account Set-Up and Clean Up
Monthly Performance Reports
Monthly Ad Optimization
CRO Landing Page Templates
Phone Meetings by Request
Standard
 $99/mo
20 Total Ads
Google Grant Application Included
Keyword Research & Suggestion
Account Set-Up and Clean Up
Monthly Performance Reports
Monthly Ad Optimization
CRO Landing Page Templates
Interested in our Google Grant Management service? Please click the button below and select a time you'd like us to call you!
Interested in our Google Grant Management service?
Please click the button below and select a time you'd like us to call you!
Schedule My Call

FAQ: Google Grant management

An ad group is a themed group of keywords (words people search for on Google) matching your ad title, focus, or topic.

If the focus/topic and title of the ad is "Human Trafficking Causes". Therefore, the title of this ad group would be "Human Trafficking Causes" and would include the following keywords: causes of human trafficking, human trafficking causes, what causes human trafficking, the major cause of human trafficking, causes and effects of human trafficking, etc.

Any keyword that includes "human trafficking causes" in any order would be added to this ad group.

The more ad groups your account contains, the more likely you will see your $10,000 monthly budget fully used.
The more ad groups your account contains, the more likely you will see your $10,000 monthly budget fully used.
What is ad optimization?
Ad optimization refers to how frequently we update your account (add/remove keywords, ads, etc.). The rate at which we update your account will depend on your service plan.
What is ad development and creation?
We will create the ad on your behalf. This includes generating the ad copy. You will also have the option of reviewing the ad before it goes life.
What is account reporting?
We will provide a list of keywords that we believe will help your account succeed. The list will include each keyword's monthly search volume and cost per click.
What is A/B split testing?
A/B testing (often referred to as split testing) is measuring two variations against one another to determine the higher performing version. A/B split testing can be done with landing pages, ads, websites, etc. The one with the higher conversion rate (or which ever rate you're measuring success) wins! The "loser" version is replaced and the split testing begins all over again.
Can I promote my social media channels?
Unfortunately, you cannot. It is mandatory that all ads point to the website(s) associated with your nonprofit.
Do more ad groups always result in higher budget spending per month?
This is usually the case, but not always. It ultimately depends on the monthly search volume of the keywords within an ad group and other scoring factors determining ad rank.
What is landing page consultation?
We provide consultation on how your landing page (the page that a user reaches when they click your ad) should be designed to generate potential supporters and increase conversions.
How do you guarantee a Google Grant?
We will apply on your behalf and guarantee to secure the Google Grant or give you your money back. However, we do not guarantee performance, this includes, but is not limited to maintaining a specific click through rate or achieving a minimum ad spent. This is due to us not being able to control the way a user may interact online.
Can I move up or down on plans?
Yes, you may move up or down at any time. Once signed up, contact your account rep to change your plan.
What are preset monthly meetings?
Clients may schedule a recurring monthly meeting with their account rep to go over performance and goals.