Google Grants (Google's Nonprofit Program) provides approved nonprofits with a monthly budget of $10,000 in Adwords pay per click ads. These ads will appear on Google search result pages. Click the button below to learn how it works!
Google's nonprofit program (Google Grants) provides approved nonprofits with a
monthly budget of $10,000 in Adwords pay per click ads. These ads will appear on
Google search result pages. Click the button below to learn how it works!
Google Ad Grants works exactly like Google AdWords, by displaying your message to people who are searching for nonprofits to get involved with. If you’re a qualifying nonprofit, you’ll receive $10,000 in in-kind AdWords advertising every month from Google. Welcome to Google Grants!
Take a look below to find out if your nonprofit is eligible for Google Ad Grants.
More visibility. More donations. More volunteers. That’s what comes from sharing your message with the people who are most likely to engage.
Google Ad Grants has helped us reach thousands of supporters around the country, helping us effect change through awareness.
- Ping Lo, The Fred Hollows Foundation
Running a successful Google Grant account is complex and can be time consuming. In fact, an average nonprofit will only use about 3% of their $10,000 monthly budget. This means about $9,700 goes unused every month! With our team of certified experts we can help your nonprofit use the full $10,000 Google Grant.
Remember your ad only appears if it matches what people are searching for on Google and unfortunately no one is looking to give away money to a nonprofit they've never heard of before.
Instead, people search on Google to learn more about causes they care about. If you can capture those users, with time you convince them to donate to your nonprofit.
Take a look at the chart to learn the monthly search volume on keywords (search terms).
With Google Grants, you can advertise pretty much anything. But nonprofits who highly focus on increasing their newsletter list will see the greatest return from this Google program. Below are the reasons why.
Your message (ad) would appear to people searching for the type of work you currently do.
We'll start by choosing keywords (words people search for) that'll make your message appear to people who are looking to learn more about specific issues or causes. Then we'll write messages (ads) that let's people know about your awesome work!
If the words people search for match your keywords (we’ll generate the keywords for you), your ad can appear above or next to organic search results. The higher the ad rank, the higher the chance of potential donors clicking on your ad – ad rank is based on scoring factors that we’ll work with you on a monthly basis.
After potential supporters click on your ad, they'll be redirected to your website. At this point your landing page (must match what you're advertising) will convince people to sign up to your email list before they receive the content they were looking for.
Once they have subscribed to your newsletter the'll be redirected to the content they were looking for and you'll have their email to start building your relationship on a consistent basis. With time they'll donate to your nonprofit.
It takes about 14 to 16 brand impressions for people to feel trust with your nonprofit. With donor nurturing (marketing automation) you'll be able take each new subscriber through a nurturing pipeline to build your relationship and ask for donations at the appropriate time. This software starts at $9/mo!
Based on a subscribers interaction and behavior with your custom pipeline, users will be asked to donate at the correct time -- not too early nor too late -- this will result in higher donations for your nonprofit.
Tom searched on Google "How severe is the water crisis in Africa" and found your nonprofit. He loved you're all about and decided to subscribe.
Ideally you'll want to send the first email on the Friday closes to the day he signed up, even if it's the next day.
You'll want to switch from sending informational content to stories and achievements or impacts every other email. You have to teach users why they should care about your cause.
Usually every eight emails you'll want to send a donation request. If they have been very active, a user might make a donation at this point. However, for most it might be a little too early.
On average, it takes 14 to 16 brand impressions (emails) to secure a donation. By your second request this is where most people will donate. Remember you can repeat this up to three times!
"The Grantspro program offers eligible Ad Grantees an increased budget cap of $40,000 USD per month instead of the standard $10,000 USD per month. In this program, your daily budget of free advertising spend may be up to $1,315 USD" - Google. This is about $480,000 in free advertising per year!
The harsh reality is no one will donate to your nonprofit just because an ad tells them to do so, specially if they have never heard of you. Google Grants is a powerful tool that can help generate clicks back to your website and with a proper strategy those clicks can translate to recurring donations for your nonprofit.View Services & Pricing