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Ever Heard of Google's
Nonprofit Program?

Ever Heard of Google's Nonprofit Program?

Google Grants (Google's Nonprofit Program) provides approved nonprofits with a monthly budget of $10,000 in Adwords pay per click ads. These ads will appear on Google search result pages. Click the button below to learn how it works!

Google's nonprofit program (Google Grants) provides approved nonprofits with a
monthly budget of $10,000 in Adwords pay per click ads. These ads will appear on
Google search result pages. Click the button below to learn how it works!

Learn How it Works

An Intro to Google Grants and It's Benefits.

Google Ad Grants works exactly like Google AdWords, by displaying your message to people who are searching for nonprofits to get involved with. If you’re a qualifying nonprofit, you’ll receive $10,000 in in-kind AdWords advertising every month from Google. Welcome to Google Grants!

Monthly Budget

You’ll receive $10,000 in AdWords credit each month.

Cost Per Click

Your maximum cost-per-click (CPC) will be $2.00 USD.

Adwords

Text-based ads appearing on Google search result pages.

No Billing

You'll never be charged for any clicks generated, ever!

Who's eligible?

Take a look below to find out if your nonprofit is eligible for Google Ad Grants.

  • Hold current 501c3 valid charity status.
  • Agree to Google Grant’s terms and conditions.
  • Have a live website with substantial content.
  • Not be a governmental entity organization.
  • Not be a hospital or medical group.
  • Not be a school, childcare center or academic institution.

Build your online brand.

More visibility. More donations. More volunteers. That’s what comes from sharing your message with the people who are most likely to engage.
- Google

Google Ad Grants has helped us reach thousands of supporters around the country, helping us effect change through awareness.
- Ping Lo, The Fred Hollows Foundation

Advertise Locally or Globally.

Target your ads in certain countries, regions, cities, or within a set radius from your nonprofit location or event.

It's Like Rocket Science and It's All We do!

Running a successful Google Grant account is complex and can be time consuming. In fact, an average nonprofit will only use about 3% of their $10,000 monthly budget. This means about $9,700 goes unused every month! With our team of certified experts we can help your nonprofit use the full $10,000 Google Grant.

The Harsh Reality.

Remember your ad only appears if it matches what people are  searching for on Google and unfortunately no one is looking to give away money to a nonprofit they've never heard of before.

Instead, people search on Google to learn more about causes they care about. If you can capture those users, with time you convince them to donate to your nonprofit.

Take a look at the chart to learn the monthly search volume on keywords (search terms).

Google's Monthly Search Volume:
About the Water Crisis - 16,000
Scarcity of Water - 7,400
Water Crisis in Africa - 3,600
Help Build a Well in Africa - 110
Nonprofits Solving the Water Crisis - 10
Donate to Nonprofits Solving the Water Crisis - 0

How We Use Google Grants.

With Google Grants, you can advertise pretty much anything. But nonprofits who highly focus on increasing their newsletter list will see the greatest return from this Google program. Below are the reasons why.

email iphone

A Simple Strategy to Collect Emails

Your message (ad) would appear to people searching for the type of work you currently do.

1. We'll create your ads.

We'll start by choosing keywords (words people search for) that'll make your message appear to people who are looking to learn more about specific issues or causes. Then we'll write messages (ads) that let's people know about your awesome work!

2. People see your ad.

If the words people search for match your keywords (we’ll generate the keywords for you), your ad can appear above or next to organic search results. The higher the ad rank, the higher the chance of potential donors clicking on your ad – ad rank is based on scoring factors that we’ll work with you on a monthly basis.

3. You gain potential supporters.

After potential supporters click on your ad, they'll be redirected to your website. At this point your landing page (must match what you're advertising) will convince people to sign up to your email list before they receive the content they were looking for.

4. Start Building Your Relationship.

Once they have subscribed to your newsletter the'll be redirected to the content they were looking for and you'll have their email to start building your relationship on a consistent basis. With time they'll donate to your nonprofit.

Customized Nurturing Funnel.

It takes about 14 to 16 brand impressions for people to feel trust with your nonprofit. With donor nurturing (marketing automation) you'll be able take each new subscriber through a nurturing pipeline to build your relationship and ask for donations at the appropriate time. This software starts at $9/mo!

Intelligent Driven Emails.

Based on a subscribers interaction and behavior with your custom pipeline, users will be asked to donate at the correct time -- not too early nor too late -- this will result in higher donations for your nonprofit.

Attract

Attract people to subscribe to your email newsletter.

Pipeline

Provide effective storytelling through an email funnel.

Nurture

Implement automation to react to user's behavior.

Close

Secure a recurring donation from your subscribers.

Tom subscribes to your newsletter

Tom searched on Google "How severe is the water crisis in Africa" and found your nonprofit. He loved you're all about and decided to subscribe.

January 1st, 2016
Welcome email sent
January 8th, 2016
First email sent (First Friday)
How severe is the water crisis in Africa

First Friday. First email.

Ideally you'll want to send the first email on the Friday closes to the day he signed up, even if it's the next day.

First story or impact.

You'll want to switch from sending informational content to stories and achievements or impacts every other email. You have to teach users why they should care about your cause.

January 14th, 2016
Wait 4 days (only weekdays). Second email sent
Meet Bosco
February 15th, 2016
Eight email sent (First request)
How you can help us build a new well in Africa

First donation request

Usually every eight emails you'll want to send a donation request. If they have been very active, a user might make a donation at this point. However, for most it might be a little too early.

Weekly & Monthly Reporting.

We're all about transparency. Every Monday and first of the month, you'll receive an easy to read data report right to your email. It will provide your best performing ads, keywords, ad groups, etc. It will even show you if clicks are generating from a mobile, tablet, or desktop, as well as your best performing day.

Saving the Best for Last - Google Grants Pro.

"The Grantspro program offers eligible Ad Grantees an increased budget cap of $40,000 USD per month instead of the standard $10,000 USD per month. In this program, your daily budget of free advertising spend may be up to $1,315 USD" - Google. This is about $480,000 in free advertising per year!

Conversion Tracker

Install a conversion tracker and track realistic conversions, such as a newsletter sign up.

Hitting Budget Cap

Have spent at least $9,900 per month for at least two months in the last six months.

Good Standing

Have account appropriately set up with a click through rate of at least 1% over six months.

Pro Management

Have a professional actively managing the account at least on a bi-weekly basis.

A Quick Overview.

The harsh reality is no one will donate to your nonprofit just because an ad tells them to do so, specially if they have never heard of you. Google Grants is a powerful tool that can help generate clicks back to your website and with a proper strategy those clicks can translate to recurring donations for your nonprofit.

View Services & Pricing
You'll need responsive landing pages to match your ads. We'll provide landing page consultation at no charge.
We'll start a keyword analysis to determine which keywords will result in the highest amount of clicks for your nonprofit.
We'll manage your $10,000 Google Ad Grant to increase website clicks and online visibility for your nonprofit.
You'll receive a detailed data reporting every Monday and first of the month displaying your account performance.
You'll work with a Google certified, dedicated account rep to build an online strategy to meet your monthly goals.