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Ever Heard of the $10,000 Google Ad Grant?

Ever Heard of the $10,000 Google Ad Grant?

Google Grants provide approved nonprofits with a monthly budget of $10,000 in free online advertising.
We help nonprofits get the most out of their Google Grant account and make any budget, big or small, work.
We also offer website design, SEO, social media marketing, and provide free landing page design.

Google Grants provide approved nonprofits with a monthly budget of $10,000 in free online advertising. We help nonprofits get the most out of their Google Grant account and make any budget, big or small, work. We also offer website design, SEO, social media marketing, and provide free landing page design.

How It WorksView Our Clients
Google Partner
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Google Grants is rocket science and it's our specialty.

With over 2 million nonprofits in the U.S. alone and only about 15,000 enrolled, Google Grants is considered the biggest missed marketing opportunity for nonprofits. Due to it's complexity, it can be extremely time consuming for nonprofits which has resulted in many not using the programn or not using it properly.

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An introduction to Google Grants and eligibility.

Google Ad Grants works exactly like Google AdWords, by displaying your message to people who are searching for nonprofits to get involved with. If you’re a qualifying nonprofit, you’ll receive $10,000 in in-kind AdWords advertising every month from Google. Welcome to Google Grants!

Piggy Bank

Monthly Budget

You'll receive $10,000 in AdWords credit each month, with a maximum daily budget of $329.
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Application

A Grant Writer is not needed to acquire a Google Grant. We do this for FREE for all nonprofits.
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Renewal

You'll continue to receive the Google Grant month after month without re-applying.
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Cost Per Click

Your maximum cost-per-click will be $2.00 USD, which can result in 5,000 clicks per month.
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Adwords

Text-based ads will appear at the top or bottom of a Google search result page(s). Example below.
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No Billing

You'll never be charged for any clicks generated. This includes going over your monthly budget.
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Who's eligible?

Take a look below to find out if your nonprofit is eligible for Google Ad Grants.

  • Hold current 501c3 valid charity status.
  • Agree to Google Grant’s terms and conditions.
  • Have a live website with substantial content.
  • Not be a governmental organization.
  • Not be a hospital or medical group.
  • Not be a school, childcare center or academic institution.
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Advertise locally to globally.

Target your ads in certain countries, regions, cities, or within a set radius - perfect for targeting the right audience!

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Building your online brand.

Building your online brand does not consist of having donate now or fundraising ads. Most people will not donate to a nonprofit they have never heard of before.

Instead, focus on connecting with people who are asking questions that align with your mission and bringing those users back to your website.

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A simple strategy to building your online brand.

Your message (ad) would appear to people searching for the type of work you currently do.

1. Create your ad.

Start by choosing search phrases (keywords) that'll make your ad appear when people are searching on Google to learn more about your cause.

2. People see your ad.

When a user's search matches what you're advertising your ad will appear above or below organic search results. Ad rank is based on ad relevance to your keywords, landing page, site links, and performance.

3. You gain potential supporters.

After a user clicks your ad, they'll be redirected to your landing page (a page matching what you're advertising). This page is should be designed for users to complete a credit card free goal.

The harsh reality.

Remember, your ad only appears if it matches what people are searching for on Google. And unfortunately, no one is going on Google to give money away to a nonprofit they've never heard of before.

Instead, people search on Google to learn more about causes they care about or ask questions. If you can capture those users, with time you can convince them to donate or get involved with your nonprofit.

To the right you'll find keyword's search volume.

Google's monthly search volume:
About the Water Crisis - 16,000
Scarcity of Water - 7,400
Water Crisis in Africa - 3,600
Help Build a Well in Africa - 110
Nonprofits Solving the Water Crisis - 10
Donate to Nonprofits Solving the Water Crisis - 0

Weekly, monthly, and quarterly reporting.

We're all about account transparency. Every Monday, first of the month, and quarterly you'll receive an easy to read data report right to your email. It'll provide your best ads, keywords, ad groups, etc. It will even show you if clicks are generating from a mobile, tablet, or desktop.

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Some problems with Google Grants.

Below you'll find a few reasons why we believe every nonprofit should consider hiring help with their Google Grant account. Hiring help will allow you to devote your time to effectively running your organization.

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Low Budget Use

The average nonprofit will only use $300 out of their $10,000 per month budget. Meaning 97% goes unused.
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Incorrect Spending

On average, 1 out of 3 nonprofits who spend more than $3,000/mo have chosen broad keywords only.
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CPC Restriction

Nonprofits who struggle using Google Grants is typically due to its $2.00 CPC (cost per click) restriction.
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We can help you with Google Grants!

Google Grants is a powerful tool that can help generate clicks back to your website and with a proper strategy those clicks can translate to donations for your nonprofit. Not only can we secure the Google Grant on your behalf at no-cost, but can also provide full Google Grant management at low cost.

Geoffrey Dunlop
Geoffrey Dunlop, Director of Marketing
Zen Hospice Project

"It is with their guidance that our brand footprint can expand from beyond the Bay Area to different markets across North America."

Christy Darlington
Christy Darlington, President
Witnesses For Jesus, Inc.

"Not only has the quality of our website traffic increase with better conversions, but our sales have doubled within the first month."

Diane Riccio
Diane Riccio, Executive Director
Youth Science Institute

"We were so pleased with their Google Adwords management abilities that we hired them to build our new website. It is AMAZING!"

Google Grant Management: credit card icon

Simple monthly pricing. No hidden fees, ever!

Prices below are on a standard 12 month agreement. Extended agreement is 24 months with an early opt-out option.
Basic
($1K-$4K/Month Anticipated Ad Spent)
$100/month
billed monthy
Required Set-Up Fee: $600
(waived with extended agreement)
Manage $10,000/mo Google Grant
Create/Manage up to 4 Ad Groups
Every Other Month Account Optimization/Updates
Ad Development and Creation
Strategic Keyword Research
Monthly Account Reporting
Guaranteed Google Ad Grant*
Email Account Support Only
Online Strategy & Goal Development
Premium
($4K-$7K/Month Anticipated Ad Spent)
$500/month
billed monthy
Required Set-Up Fee: $3,000
(waived with extended agreement)
Manage $10,000/mo Google Grant
Manage $40,000/mo Google Grants Pro
Create/Manage up to 20 Ad Groups
Monthly Account Optimization/Updates
Ad Development and Creation
Strategic Keyword Research
Weekly & Monthly Account Reporting
Guaranteed Google Ad Grant*
Phone Meetings By Request
Online Strategy & Goal Development
Landing Page Design Consultation
Prestige
($7K-$10K/Month Anticipated Ad Spent)
$1,500/month
billed monthy
Required Set-Up Fee: $5,000
(waived with extended agreement)
Manage $10,000/mo Google Grant
Manage $40,000/mo Google Grants Pro
Manage $5,000/mo In Google Adwords
Unlimited Ad Group Creation/Management
Text & Display Ads for Google Adwords
Weekly Account Optimization/Updates
Ad Development and Creation
Advanced Strategic Keyword Research
Quarterly, Weekly, & Monthly Account Reporting
Advanced Reporting With Analytics
Guaranteed Google Ad Grant*
Preset Monthly Account Meetings
Online Strategy & Goal Development
Landing Page Design Consultation
Interested in our Google Grant Management service? Please click the button below and select a time you'll like us to call you!
Interested in our Google Grant Management service?
Please click the button below and select a time you'll like us to call you!
Schedule My Call

What is an ad group?

An ad group is a themed group of keywords (words people search for on Google) matching your ad title.

For example, an ad group titled "Domestic Violence Facts", would include the following keywords: domestic violence facts, facts about domestic violence, interesting facts about domestic violence, etc.

We anticipate the more amount of ad groups will result in higher budget spent per month.

What is ad optimization?

Ad optimization refers to the frequency we update your account (add/remove keywords, ads, etc.). We review every account at least weekly, if not, every other week; however, updates will be based on your service plan

What is ad development and creation?

We will create the ad on your behalf. This includes generating the ad copy. You will also have the option of reviewing the ad before going live.

What is strategic keyword research?

We will provide a list of keywords that we believe will help your account succeed. The list will include each keyword's monthly search volume and cost per click.

What is account reporting?

We will provide a list of keywords that we believe will help your account succeed. The list will include each keyword's monthly search volume and cost per click.

Do more ad groups always result in higher budget spending per month?

This is usually the case, but not always. It ultimately depends on the monthly search volume of the keywords within an ad group and other scoring factors determining ad rank.

What is landing page consultation?

We provide consultation on how your landing page should be designed to generate potential supporters and increase conversions.

How do you guarantee a Google Grant?

We will apply on your behalf and guarantee to secure the Google Grant or your money back.

Can I move up or down on plans?

Yes, you may move up or down at any time. Once signed up, contact your account rep to change your plan.

What are preset monthly meetings?

It is required that every nonprofit schedules a recurring monthly meeting with their account rep to go over performance and goals.

I have questions regarding my account.

If you're on the Premium package and have completed your Preset Monthly Meeting, please email your account rep or chat with us for support. If you're on the Premium Plus or Prestige, please schedule a phone conference with your dedicated account rep.

Can I promote my social media channels?

Unfortunately, you can not. It is mandatory that all ads point to the website(s) associated with your nonprofit.
You may opt-out from your 2 year agreement, if your overall account click through rate (CTR) is below 1.5% on the 12th month of your agreement.
1% CTR example: 1 user clicks on your ad out of 100 users who viewed your ad. Google considers a click through rate (CTR) higher than 1% to be performing above average.